$3.5 Million Rebranding at Denver Fairfield
DENVER, CO, June 28, 2005. The new Fairfield Inn & Suites Denver/Cherry Creek officially unveiled its new look to the public today. A comprehensive rebranding investment of over 3 million dollars resulted in a complete upgrade of all guest rooms including the addition of 36 two-bay suites, plus significant enhancements to the hotel's lobby area, main entrance grounds and building exterior. Managed by White Lodging Services, the hotel is located at 1680 South Colorado Boulevard, centrally located in Denver off I-25.
The Fairfield Inn & Suites Denver/Cherry Creek is the first in the Denver market to rollout the new rebranding effort initiated by Marriott International. The innovative new offerings of the brand feature a variety of enhancements and stylish new decor, most notable to guest rooms and suites, plus lobby and breakfast areas.
"Our commitment to providing this significant re-investment of capital reflects our confidence in the rebound of the greater Denver lodging market as well as Marriott's commitment and vision for the Fairfield Inn & Suites brand," stated Deno Yiankes, president & COO of development and asset management. "We are looking forward to offering business travelers and families alike 134 of the highest quality guestrooms and suites located in the affluent Cherry Creek market at an affordable price."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
