Lawrence Hall to Address Demand Management Strategies at TD Summit

Travel Distribution Summit Europe 2006 - London June 5-6, 2006

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. October 14, 2008

ATLANTA, GA, April 26, 2006. hotel Booking Solutions Incorporated (HBSI), a leading provider of Demand ManagementSM technologies and services to the global travel industry, today announced that HBSI's Chief Executive, Larry Hall, will be speaking at the Travel Distribution Summit Europe 2006 event, the worlds largest event for travel pricing and distribution technology professionals to be held in London on June 5-6, 2006.

Leading travel distribution professionals from around the world convene each year at the Summit to discover new strategies and technologies that enable them to improve their approach to travel distribution and in turn their company's financial performance. Larry's session is titled "The Emerging Discipline of Demand Management: Convergence of Revenue and Channel Management." He will address the numerous challenges and complexities that inhibit a hotel company from realizing their desired multi-channel distribution strategies, and will outline tactics and solutions to overcome these obstacles.

Topics will include:

--Consistently apply revenue management across all distribution channels

--Forecasting demand for improved product merchandising

--Guidelines to maintain price integrity in online channels

--Comprehensive Demand Management as a basis for improved financial performance

--Strategies to overcome barriers to efficient product distribution in a complex environment

"We are pleased to be invited back to the Summit again this year to discuss pressing issues in our industry" said Hall. "The event draws some of the most forward-thinking hotel and online travel commerce professionals, and HBSI is uniquely qualified to help them uncover new ways to simplify their complex distribution environment, and unlock their full revenue potentials. Hotel companies face daunting challenges merchandising their product in the ever-changing distribution environment. HBSI is encouraged that our Demand Management capabilities assist hoteliers in overcoming these challenges, and we are honored to be able to address such a well respected group of travel leaders at this years' event."

Hall and his HBSI Team have developed sophisticated technologies and services within its integrated Demand Management Matrix suite of products that allow hotel companies to intelligently build, harness, forecast and shape demand for their products and carry out their business strategies in a multi-channel environment. HBSI has driven the convergence of revenue management and channel management technologies and has created a Demand Management approach to distribution that is being practiced by some of the most progressive and successful hotel companies in the world.

The Travel Distribution Summit 2006 will be held at the Business Design Centre in London. For more information about Hotel Booking Solutions Incorporated or the Travel Distribution Summit 2006 please contact [email protected], or visit www.hotelbookingsolutions.com.