PuroBeach Marbella Opens
PuroBeach: a lifestyle concept to satiate body, mind and soul
MARBELLA, June 2, 2006. The Puro group is continuing its rapid pace of development and its newest project promises to get the summer off to an exciting start - Puro style.
Following the overwhelming success of PuroBeach in Majorca, on June 29 the second location will open on Spain's Costa del Sol. Like the original, PuroBeach Marbella is set to be a lifestyle sanctuary with a concept including food & drinks, a lounge, beach, pool and a "global treats" massage and treatments programme . It combines a relaxed, spiritual ambience during the day and a vibrant party mood by night.
Mats Wahlstr"om, owner and visionary behind the Puro concepts remarks, "Puro embodies a complete lifestyle concept that brings the spirit of Miami and the spirituality of Asia to a spectacular stretch of the Spanish coast. This marks the first step in our goal of expanding the Puro concept beyond Palma."
Set directly on the beach of Marbella, with views to the rock of Gibraltar and the African coast, PuroBeach is at the heart of Laguna Village, a brand new development featuring luxury boutiques and restaurants. PuroBeach complements the offerings with a casual dining restaurant, dramatic pool and a lounge area which extends onto the beach. Following a sunset ceremony complete with yoga, PuroBeach's Nomad Camp transforms the beach into an exotic oasis with DJs and bonfires setting the mood.
The design is also unmistakably Puro. With global influences ranging from Africa to Bali and India, guests will find a hippie chic ambience with private Nomad Tents(tm), sunbeds, leather puff chairs and low furniture inviting relaxation and lounging. Music is also an integral part of the ambience and ranges from morning meditation tunes to DJ'd House and mixed tracks at night.
PuroBeach Marbella is the third property to open in as many years. The Puro concept was born in April 2004 with the opening of the hotel Puro Oasis Urbano, a member of design hotels(tm). PuroBeach opened in June 2005 on the Bay of Palma. All of the properties are open year round.
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