IHG BusinessClub Celebrates First Birthday
JUNE 8, 2006. InterContinental Hotels Group is celebrating the first birthday of BusinessClub, its corporate rewards programme.
In just one year it has attracted over 2,000 members and is now available in nine countries across Europe, with the latest launch this month in the United Arab Emirates.
BusinessClub is a unique incentive programme exclusively for corporate bookers, PAs and secretaries, which offers an extensive range of rewards. Members earn points on any accommodation or meetings bookings they make at over 200 participating InterContinental, Crowne Plaza, Holiday Inn or Express by Holiday Inn hotels across Europe and now within the UAE.
Rewards include Priority Club Reward points, as favoured by German members, in addition to high street shopping vouchers, preferred by UK members, and Amazon gift vouchers. BusinessClub points can also be converted into 'Time for You' vouchers that can be spent at a variety of leading retail outlets on everything from electrical goods to fashion jewellery.
Members spending over EUR10,000 in a 12 month period will automatically be upgraded to Gold tier membership which allows them to earn points 15% faster.
BusinessClub benefits also go beyond an individual member so their company also reaps the rewards. All points earned by a booker can be transferred into a collective company account where points are accumulated throughout the year to be used for example for raffle prizes, a Christmas party or corporate event.
Stephen Powell, Senior Vice President, Sales & Marketing, EMEA commented: "BusinessClubTM has really taken off all over Europe with our member base growing all the time. To help members get the most out of their membership we also have a dedicated BusinessClub website available in six European languages, in addition to some great company benefits such as special rates on accommodation and access to our exclusive meetings offers as well as TravelPlan for up-to-date travel information."
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