Executive Selects SynXis as Distribution Partner
SOUTHLAKE, TX, December 14, 2006. SynXis, the Sabre Holdings (NYSE:TSG) business that provides reservation management, distribution and technology services for hotels around the world, announces that Executive Hotels & Resorts goes live today on the RedX Distribution Management System, which has become the CRS of choice for hotels around the world. Executive Hotels & Resorts is managing all channels using RedX including GDS, IDS and bookings coming directly from their individual and chain websites. Executive Hotels & Resorts also utilizes SynXis's Dallas-based call center to handle all direct reservation calls for their toll free number and individual hotel's overflow calls. Executive Hotels & Resorts' properties are represented in the GDSs under the EI chain code.
Executive Hotels & Resorts is a Vancouver based hotel management and franchise company which operates hotels under its own brand in the upper segment of business, resort and boutique hotels. The company currently operates 14 Executive branded hotels with over 2,400 rooms across Canada and the Western U.S with several others in various stages of development. With their expertise in implementing and servicing small to medium-sized hotel chains like Executive Hotels, SynXis has grown into one of the largest reservations provider in the industry. SynXis has more than 7 years of experience managing private label GDS chain codes and currently handles more than two dozen.
"After a thorough review of all providers in the marketplace, we selected SynXis not only for the superior technology of their products, but their flexibility and expertise in accommodating our specific needs. We feel confident we have found a true distribution partner," commented Hanif Mawji, Chief Financial Officer of Executive Hotels & Resorts. "We are also looking forward to taking advantage of their revenue management expertise and the many features within RedX that can assist our properties in maximizing their revenues."
"We are proud to have been selected. Given our leading technology, combined with our new services like Call Center and Revenue management, it is satisfying to have such a notable hotel chain endorse us as their complete distribution solution," said David Meltzer, Vice President of Sales for SynXis. "We are looking forward to a successful and long-term relationship with Executive Hotels & Resorts."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
