NORTHWIND's Newest Maestro Technology Expansion and Rooftop Event a HITEC Smash

Maestro Analytics Business Intelligence Tool Applauded

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. October 14, 2008

MARKAHM, Canda, July 11, 2006. NORTHWIND, a provider of enterprise property management hotel software and reservation solutions for hospitality, today expressed thanks to clients, operators and press for their warm reception of the Maestro team at HITEC 2006, and for their universal endorsement of the Maestro Analytics Business Intelligence system. Many NORTHWIND Maestro users and friends also joined NORTHWIND at its annual wine tasting and dinner event, hosted this year at the elegant rooftop garden of one of Minneapolis' most exciting restaurant venues.

NORTHWIND's president of US operations, Warren Dehan, said, "NORTHWIND is grateful to all the clients and prospects that scheduled time to meet with us during HITEC. Our team was kept busy meeting new people, answering questions and demonstrating the Maestro Suite of hospitality solutions throughout the show. The new Maestro Analytics Business Intelligence system was particularly popular because of its ability to analyze performance and marketing information for more profitable business decisions." Dehan also said he was pleased so many clients enjoyed NORTHWIND's annual wine tasting dinner and entertainment. "It is always a pleasure to meet friends and clients 'out of uniform' in surroundings where we can relax and enjoy each other's company," said Dehan.

Maestro Analytics: the competitive advantage

NORTHWIND's newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization's key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients' location and target our marketing budget accordingly."

NORTHWIND specialists also provided HITEC attendees with a tutorial session entitled, "CRM, Business Intelligence and Management Reporting: The Power of Integration." The educational seminar presented operators with new ways to leverage technology for competitive gains. Attendees learned the advantages of integrating data from different departments and properties onto a single database and analyzing it with leading-edge business intelligence applications. The rewards of comprehensive analysis were demonstrated to be a more effective use of marketing budgets and greater efficiency in allocating resources.