Industry Veteran Brian Cunningham Launches ActivityTec
Technology, Revenue Management and Distribution Best Practices Consultancy
ROSWELL, GA, August 16, 2006. Resort operators and independent activity providers looking to improve the financial performance of their Golf, Spa, Dining, Fitness Center, Child Program, Adventure tour and other guest activity service offerings will be interested in the advisory services offered by my new firm, ActivityTec.
Over the past 16 years I have worked extensively with systems focused on managing guest activity services, first with Springer-Miller Systems and later as founder of Rio Systems International. Most recently I worked as founder and CEO of Nirvana Technology, a firm established to provide web based activity reservation and eCommerce solutions. During this time I learned much about what can make activity operations highly profitable and what can cause them to fail.
Many operators tend to look at their activity operations as mere guest amenities, ignoring the real profit potential. Others are not aware of the growing list of opportunities to market guest activities through electronic distribution channels. I have found the brand companies in particular have not taken advantage of the many wonderful services now to them.
I have also noticed that many operators choose their management systems primarily based on the whistles and bells that help with the day-to-day management of operations. While this is important, I have been surprised at how little attention is given to the features that can drive new business.
Strategies and service offerings to activity providers include:
Systems design and development
Systems selection and RFP management
Activities distribution
Activities rate & revenue management
Existing systems audit with best practices recommendations
Website design, development and search engine optimization
eCommerce.
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Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
