IMAX Roadshow Boosts Arizona Tourism
British visitors to Arizona increased by 8.62 percent to a total of 126,000 in 2005.
PHOENIX, AZ, August 21, 2006. The increase took place in the same year that UK visitation to the US in general increased by only one percent compared with 2004*, and is being attributed by the Arizona Office of Tourism to the April 2005 Grand Canyon UK IMAX Roadshow.
In answer to a call from te Governor of Arizona to 'reclaim the Grand Canyon for the State', the Grand Canyon UK IMAX Roadshow was designed to not only remind UK trade and consumers of the Grand Canyon's location in Arizona but also to promote the State as a whole.
During the three week regional campaign, the Arizona Office of Tourism took the IMAX film Grand Canyon: The Hidden Secrets on the road to six major cities across the UK: Glasgow, Bradford, Bristol, Manchester, Birmingham and London.
Free screenings were held for school children and consumers during the day, with VIP receptions and screenings for members of the travel trade in the evenings.
In total, over 7,000 people watched the Arizona IMAX film and brochure requests to the UK Arizona Brochure Request Line increased by a massive 450 percent.
The 2005 statistics also show that 41.8 percent of visitors from the UK visited the Grand Canyon as part of their trip.
Elaine Barrett, Trade Director for the Arizona Office of Tourism comments, "Grand Canyon: The Hidden Secrets was the perfect vehicle to remind people of the majesty and beauty of both the Grand Canyon and Arizona as a whole. Not only did the film captivate people's imaginations but it also inspired almost 9% more to visit the State."
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
