Carino Announces Stoneleigh Hotel to Adopt New GDS Chain Code

Dallas Hotel to Take New Code "UN"

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. May 15, 2009

NEW YORK, NY, May 14, 2009 - The Stoneleigh Hotel & Spa, a legendary landmark Dallas luxury hotel, has announced it will adopt CARINO Hotels and Resorts Worldwide new Global Distribution System (GDS) code "UN". CARINO Hotels and Resorts Worldwide, a sales and customer information company dedicated to assisting luxury hotels, has launched the GDS code so that participating members will now be able to see and track directly the measurable results that the organization delivers.

"We are so excited about the wonderful prospects for our members with the new GDS chain code," said Joe Carino, president, CARINO Hotels and Resorts Worldwide. "We look forward to assisting The Stoneleigh Hotel & Spa, as well as the rest of our member properties, as a "one-stop" shop offering revenue and reservations support as well."

Not only will the new GDS chain code "UN" provide the ability for members to track the source of all reservations, it also opens up new opportunities for exposure and promotion of the properties. Seamless connectivity allows members to enter their data once and feed it across multiple channels, providing maximum exposure to more customers. The GDS chain code will feed information to major travel agency systems including Sabre, Amadeus/Apollo/Gallileo, and Worldspan that connect directly to more than 600,000 travel agencies worldwide. In turn, these systems power consumer travel websites such as Orbitz, Travelocity and Expedia, among others. Thus, the GDS code will also allow CARINO Hotels and Resorts Worldwide members to reach both businesses and consumers concurrently for the very first time ever since the organization's inception.

"We are very excited about the new opportunities that adopting the CARINO GDS code will afford us," said Kate Neu, Director of Marketing for The Stoneleigh. "After recently completing an extensive renovation, we are continually looking for new ways to get the word out about the hotel and maximize our exposure. We are confident that by participating in this endeavor we will create new opportunities with consumers as well as other businesses."

CARINO Hotels and Resorts Worldwide will be using SynXis as its central reservation system provider. Through the partnership, consumers can book reservations at member hotels from CARINO's branded website, or from the hotels' own websites.

In addition to the new GDS chain code, CARINO Hotels and Resorts Worldwide launched a new website, as well as a new 800 number and call center services for member properties. CARINO Hotels and Resorts Worldwide also recently changed its name from CARINO Collection in order to reflect a more global focus, and is currently in the process of re-branding the organization.

A legendary landmark set in Dallas' fashionable Uptown district, the original 1920s Art Deco design of The Stoneleigh Hotel & Spa has been meticulously preserved through a recent $36 million renovation. The property offers a dazzling array of contemporary comforts and amenities, including stylish accommodations, the exhilarating Spa at Stoneleigh, a new signature restaurant, Bolla, and a dramatic penthouse suite redesigned by Carleton Varney of Dorothy Draper and Company. Both the hotel itself and the spa were individually recognized on the 2009 Conde Nast Hot List. Convenient to a wealth of art galleries, restaurants and premier shopping destinations, The Stoneleigh Hotel & Spa provides a five-star lodging experience. For more information on the property, visit www.carinohotels.com.