IDeaS and SAS Combine to Deliver a 360 Degree View-of-Customer to the Asian Gaming Sector

Asian Casinos, Gaming Hotels and Integrated Resorts to be supported through powerful revenue optimiz

. May 18, 2009

SYDNEY, Australia, May 18, 2009 - IDeaS Revenue Optimization, the leading provider of revenue management and optimization solutions and services and SAS, the leader in business analytics, have committed to providing the Asian Gaming sector with a true 360 degree view of their customers.

As the Gaming industry moves from a focus on casino revenues to an integrated resort model - which includes multiple ancillary revenue outlets like food and beverage, spa treatments, amusement parks and retail - it is vital to ensure that the guests overall experience is maximized while revenue is optimized.

Under the combined IDeaS and SAS offering, data from all transaction systems are integrated to provide a true 360 degree view of a customer including a picture of guests' preferred activities and their overall value considering all ancillary spend.

Importantly, leading brands in the global gaming sector, such as The Venetian in Las Vegas, are already experiencing the benefits IDeaS and SAS's solutions deliver:

"The Venetian has already derived substantial benefit from using IDeaS and SAS solutions," said Rom Hendler, VP Strategic Marketing, The Venetian Resort-Hotel-Casino. "It's more important than ever to join customer relationship management and revenue management to maximize profitability. By combining data mining and revenue optimization tools, the software helps the Venetian allocate rooms effectively - based on the potential profitability of each customer and the opportunity cost of the room. Opportunities for further optimization exist and we're looking forward to working with SAS and IDeaS to address those as well."

'IDeaS is excited about combining with SAS's proven customer intelligence solutions and utilizing the expertise we have gathered working with the worlds leading hotels, within the Asian gaming sector,' commented Grahame Tate Managing Director Asia Pacific for IDeaS. 'There are significant benefits that Asian casino operators can gain via employing advanced revenue management methodologies coupled with customer intelligence that considers a true per-guest spend.'

IDeaS will also draw on SAS' vast R&D resources to enable Asian casinos and gaming hotels to benefit from highly advanced, accurate forecasts. Especially important in an uncertain economy, improved forecasting will help marketers and revenue managers working within the Asian Gaming sector to make decisions aimed at increasing profits.

'A critical milestone that SAS will achieve this year is the sharing of key information between the IDeaS V5i On-demand Revenue Management and SAS Customer Intelligence solutions. This information sharing will enable SAS' customers to target their marketing offers and to better manage demand,' commented Kelly McGuire, Product Marketing Manager for the Gaming and Hospitality Industry at SAS. 'SAS is working to meet customer needs by integrating IDeaS' revenue management capabilities with SAS' customer analytics and campaign management capabilities. This will help customers achieve total enterprise profit optimization - the next generation of revenue optimization solutions."

Traditional query and reporting tools to address the issue of guest profit optimization are no longer enough. The current economic climate demands more advanced decision support solutions with predictive analytics and optimization capabilities. For more information please visit: www.sas.com or www.ideas.com

About IDeaS Revenue Optimization

IDeaS, a SAS COMPANY, is the premier provider of enterprise revenue optimization solutions and services. IDeaS can help make an immediate impact on company revenue and profitability with its forecasting, optimization and pricing solutions. Headquartered in Minneapolis, IDeaS has technology, support, sales and distribution offices in North and South America, the United Kingdom, Europe, Africa, the Middle East, Australia and Asia. For more information, visit www.ideas.com.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers improve performance and deliver value by making better decisions faster. SAS gives you THE POWER TO KNOW(R). (see on www.sas.com)

For additional information, please contact:

Mulberry Marketing Communications