The Leading Hotels of the World, Ltd. Begins Global CRS Migration

. October 14, 2008

AUGUST 25, 2006. The Leading Hotels of the World, Ltd. has begun preparation for the massive global migration to a CRS developed by TRUST International, following an extensive evaluation of the current technology and service providers.

The company conducted several in-depth focus groups with management personnel from members of The Leading Hotels of the World, to review the TRUST Voyager CRS. The overwhelming consensus was that the system offered superior functionality for building and updating rates online, and that the highly integrated and user-friendly distribution platform was ideal to meet the needs of a geographically diverse group of hotels.

The cutover is scheduled for November 30, 2006, after which time all member hotels will use the same reservations platform to control all distribution systems and channels managed by The Leading Hotels of the World, Ltd. This state-of-the-art technology will enhance the competitive position of Leading Hotels, the foremost luxury hotel brand, and will enable each hotel to immediately implement new marketing programs on a global basis.

At the same time, the voice reservations operation for the United States, Canada, Bermuda and the Caribbean will be relocated from Scottsdale, Arizona, to Winter Park, Florida.

Mr. Jon Londeen, vice president of reservations management for The Leading Hotels of the World, Ltd., said, "The CRS migration project commenced in April, and every step of the way, I have been extremely pleased with the support provided by the TRUST project management team. TRUST has a keen understanding of the distribution technology and practices required to maximize sales in the luxury hotel marketplace".

From now through November, the company is engaged in an intensive program to train its more than 430 member hotels on the new system, an effort being spear-headed by Mr. Joe Opp, senior vice president, membership services, from the New York headquarters.

"This is an exciting opportunity for us to give our member hotels access to some of the most cutting-edge technology available today," said Mr. Opp. "The transition symbolizes our company's ongoing commitment to offer our members the latest tools to enable them to maximize their operational capabilities relative to their competitors. This initiative is just one of the many ways in which The Leading Hotels of the World, Ltd. provides its hotels with a complete range of sales, marketing and support services."

A global team of 10 regional account managers and directors will be conducting comprehensive two-day courses at venues in 38 cities. Each member hotel will send two employees from their front-of-house teams for these courses, resulting in the training of more than 900 individuals.

Hoteliers from around the world will travel to the new center to train the staff on their hotels and their geographic regions, thus ensuring that all clients are afforded the highest level of service. The current toll-free reservations numbers will remain the same, and all travel agents utilizing the GDS will continue to use the LW code for processing reservations through seamless connectivity.

The Leading Hotels of the World, Ltd. is the prestigious luxury hospitality organization representing more than 430 of the world's finest hotels, resorts and spas, and is the operator of www.lhw.com - the online source for your luxury lifestyle. As the largest international luxury hotel brand, the firm maintains offices in 24 major markets across the globe.

Since 1928, the company's reputation for excellence derives from the exacting levels of quality it demands of its members, each of which must pass a rigorous, anonymous inspection covering 1,500 separate criteria.

High resolution images of member hotels are available for downloading at www.lhw.com/press. For reservations and information, visit www.lhw.com or telephone toll-free from the USA, Canada, Puerto Rico and the US Virgin Islands, (800) 223-6800.

August 2006

Contact: Karen Preston, Public Relations Manager

Tel: (212) 515-5631

E-mail: [email protected]

Media Contact:

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