STR Global Posts Americas Performance Results for October 2009

. November 30, 2009

alt text NOVEMBER 25, 2009 - The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for October 2009, according to data compiled by STR and STR Global.

In year-over-year comparisons, occupancy for the region dropped 6.2 percent to 58.2 percent, average daily rate declined 7.3 percent to US$100.33, and revenue per available room decreased 13.0 percent to US$58.38.

Among the key markets, San Juan, Puerto Rico, reported the largest occupancy increase, up 5.6 percent to 64.4 percent, followed by San Francisco, California, with a 5.2-percent increase to 83.7 percent. Two markets reported double-digit occupancy decreases: Alberta, Canada (-14.0 percent to 58.4 percent), and Mexico City, Mexico (-10.6 percent to 59.5 percent).

Rio de Janeiro, Brazil (+32.5 percent to US$181.87), and Sao Paulo, Brazil (+31.1 percent to US$111.99), posted the largest ADR increases. New York, New York, experienced the largest ADR decrease, falling 18.3 percent to US$254.36, followed by Mexico City with a 16.0-percent decrease to US$107.68.

Two markets reported double-digit RevPAR increases: Sao Paulo (+29.1 percent to US$76.20) and Rio de Janeiro (+29.0 percent to US$129.90). Five markets posted RevPAR decreases of 15 percent or more: Mexico City (-24.9 percent to US$64.07); Miami, Florida (-16.8 percent to US$75.89); Chicago, Illinois (-16.4 percent to US$82.54); New York (-16.2 percent to US$215.69); and Los Angeles, California (-15.0 percent to US$78.13).

Performances of key countries in October (all monetary units in local currency):

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*percentages are increases/decreases for October 2009 vs. October 2008

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