STR Reports US Performance for Week Ending 26 December

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. January 05, 2010

January 4, 2010 - In year-over-year measurements, the industry's occupancy fell 5.4 percent to end the week at 33.8 percent. Average daily rate dropped 8.0 percent to finish the week at US$85.78. Revenue per available room for the week decreased 13.0 percent to finish at US$29.02.

The U.S. hotel industry posted declines in all three key performance measurements during the week 20-26 December 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 5.4 percent to end the week at 33.8 percent. Average daily rate dropped 8.0 percent to finish the week at US$85.78. Revenue per available room for the week decreased 13.0 percent to finish at US$29.02.

Among the Top 25 Markets, Oahu Island, Hawaii, reported the largest occupancy increase, rising 5.2 percent to 73.2 percent, followed by Anaheim-Santa Ana, California, with a 4.3-percent increase to 57.7 percent. Two markets posted double-digit occupancy decreases: Houston, Texas (-17.2 percent to 29.5 percent), and Minneapolis-St. Paul, Minnesota-Wisconsin (-12.3 percent to 26.1 percent).

Nashville, Tennessee, ended the week with virtually flat ADR growth, dropping 0.2 percent to US$81.38. Houston experienced the largest ADR decrease, falling 18.4 percent to US$64.35, followed by New York, New York (-15.5 percent to US$198.92), and Phoenix, Arizona (-14.5 percent to US$76.81).

Nashville reported the only increase in RevPAR, which was up 0.7 percent to US$26.42. Houston experienced the largest RevPAR decrease, as it fell 32.5 percent to US$19.01. Five markets, excluding Houston, posted RevPAR decreases of more than 16 percent: Minneapolis-St. Paul (-19.0 percent to US$18.16); Orlando, Florida (-18.3 percent to US$46.70); Seattle, Washington (-18.2 percent to US$26.77); Tampa-St. Petersburg, Florida (-18.1 percent to US$26.11); and Phoenix (-16.7 percent to US$24.98).