Spa Industry Veteran Establishes Segerberg Spa Consulting

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. January 08, 2010

ST. SIMONS ISLAND, GA, January 7, 2010 - Jane Segerberg, whose career has spanned 30 years in the spa, wellness and hospitality industries, recently announced the formation of her new firm, Segerberg Spa Consulting, LLC. With 18 years of Five-Star resort experience and 11 years in the spa design and consulting business, Jane is considered an authority on spa operations and business strategies. As President of Segerberg Spa Consulting, LLC, Jane directs all aspects of the firm's consulting services including concept and facility design, operations and program development, staffing and training, marketing, facility openings and spa management.

Jane worked with Sea Island Company, Sea Island, GA for eight years before opening the Sea Island Spa and managing its operations for an additional ten years. Under her leadership and innovative programming and business acumen, Sea Island Spa was the first spa chosen by Travel & Leisure as The Best Spa in North America, as well as receiving numerous other awards.

Prior to founding the new firm, Jane was Senior Consultant and Vice President of JGL Spa Design & Consulting, Inc. for ten years, providing design and operations expertise to a broad array of spa and resort projects both nationally and internationally. Her design and consulting portfolio of premier spa projects includes: The Sanctuary Spa at Kiawah, Kiawah Island, SC; The Avanyu Spa, Cheeca Lodge, Islamorada, FL; Skana Spa, The Lodge at Turning Stone, Verona, NY; and Sonnenalp Spa, Sonnenalp Resort, Vail, CO.

Jane recently served three elected terms as Chairman of the International Spa Association and presently serves on the Past Chairman's Council and the Leadership Development Task Force. She is the recipient of the prestigious ISPA Dedicated Contributor Award. The largest spa industry trade association, ISPA is a global organization with over 3,200 members representing 86 countries.

For the second year in a row, Jane was recognized by American Spa magazine as one of four top spa consultants as voted by the magazine's 2009 Professional's Choice Awards in which readers - the top decision makers at resort and destination spas, day spas and medical spas - vote for their favorites in the industry. The Awards have become the standard for recognizing spa industry leaders.

As a sought after consultant and lecturer, Jane has spoken internationally to various organizations and has been featured in radio, television and internet interviews including Fox TV, National Public Radio, and WebMD. As a leading authority on spa trends and programming, Jane has been widely quoted in key publications such as World Travel & Tourism Development, The Wall Street Journal, New York Times, Allure, American Spa, Businessweek.com, ABC News.com, Resort & Recreation and Hotel Executive Magazine.

Jane holds a Bachelors degree in Health and Physical Education from Heidelberg University. She is certified by The American College of Sports Medicine, Cooper Aerobics Research Institute, American Council on Exercise and has appeared in Who's Who in American Women. Segerberg Spa Consulting, LLC is based on St. Simons Island, GA, where she lives with her husband Eric.

Inquiries should be directed to:
Jane Segerberg 912.222.1518
By Fax: 912.638.2683
By Email: [email protected]
By Mail: 177 Old Plantation Point, St. Simons Island, Georgia 31522