Lodging Interactive Enables ROI Tracking of Facebook & Twitter Hotel Bookings
PARSIPPANY, NJ - February 22, 2010 - Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced the ability to track Return on Investment (ROI) from hotel bookings generated by hotel Facebook and Twitter pages. Through its Link2Brand.com service, hotels can create customized Facebook and Twitter links and view real-time click thru tracking related to any custom links created. With Link2Brand.com hotels can create exclusive Facebook and Twitter booking links that automatically pass through booking engine SRP codes and promotional codes into their online booking engines.
“Our Link2Brand.com service enables hotels to deploy social media promotional campaigns on Facebook and Twitter and to gain real-time click thru visibility enabling the measurement of their campaigns' success,” said Mr. DJ Vallauri, Founder and President of Lodging Interactive. “No brand approval, IT Department or outside Internet agency is required, the hotel's Director of Marketing simply logs into Link2Brand.com to easily create customized links and access real-time click thru reporting.”
Additionally Link2Brand.com can be effective in measuring the ROI success of hotel promotional landing pages and other offline advertising. “For example if a hotel creates a website landing page for their 'Mother's Day Brunch' and advertises this special both online and offline, Link2Brand.com can provide real-time reporting related to the promotion,” added Mr. Vallauri. For more information please visit Link2Brand.com or contact Richard Walsh, Vice President of Business Development, Lodging Interactive at [email protected] or 877-291-4411. Hotels can open a free 10-day trial account at Link2Brand.com.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at [email protected] or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.
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