STR Global Posts Americas Performance Results for January 2010

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. February 26, 2010

February 25, 2010 - The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for January 2010, according to data compiled by STR and STR Global.

In January 2010, the region's occupancy ended the month virtually flat with a 0.7-percent decrease to 45.5 percent, average daily rate fell 6.0 percent to US$96.68, and revenue per available room dropped 6.7 percent to US$43.98.

Among the markets in the region, Boston, Massachusetts, reported the largest occupancy increase, jumping 18.3 percent to 48.9 percent. Two other markets reported double-digit occupancy increases: Miami, Florida (+10.6 percent to 74.6 percent), and Rio de Janeiro, Brazil (+10.4 percent to 76.4 percent). Alberta, Canada, posted the largest occupancy decrease, falling 9.9 percent to 46.9 percent.

Vancouver, British Columbia, experienced the largest ADR increase, jumping 24.9 percent to US$123.62, followed by Sao Paulo, Brazil, with a 22.8-percent increase to US$92.14. Three markets reported double-digit ADR decreases: Washington, D.C. (-27.2 percent to US$132.65); Chicago, Illinois (-14.5 percent to US$85.99); and San Juan, Puerto Rico (-10.8 percent to US$190.01).

Three markets ended the month with RevPAR increases of more than 25 percent: Vancouver (+31.6 percent to US$64.53); Sao Paulo (+28.3 percent to US$48.04); and Rio de Janeiro (+26.2 percent to US$115.79). Washington, D.C., reported the largest RevPAR decrease, falling 32.3 percent to US$64.19, followed by Chicago with a 16.6-percent decline to US$33.82.

Performances of key countries in January (all monetary units in local currency):

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.