STR Global Posts Americas Performance Results for January 2010
February 25, 2010 - The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for January 2010, according to data compiled by STR and STR Global.
In January 2010, the region's occupancy ended the month virtually flat with a 0.7-percent decrease to 45.5 percent, average daily rate fell 6.0 percent to US$96.68, and revenue per available room dropped 6.7 percent to US$43.98.
Among the markets in the region, Boston, Massachusetts, reported the largest occupancy increase, jumping 18.3 percent to 48.9 percent. Two other markets reported double-digit occupancy increases: Miami, Florida (+10.6 percent to 74.6 percent), and Rio de Janeiro, Brazil (+10.4 percent to 76.4 percent). Alberta, Canada, posted the largest occupancy decrease, falling 9.9 percent to 46.9 percent.
Vancouver, British Columbia, experienced the largest ADR increase, jumping 24.9 percent to US$123.62, followed by Sao Paulo, Brazil, with a 22.8-percent increase to US$92.14. Three markets reported double-digit ADR decreases: Washington, D.C. (-27.2 percent to US$132.65); Chicago, Illinois (-14.5 percent to US$85.99); and San Juan, Puerto Rico (-10.8 percent to US$190.01).
Three markets ended the month with RevPAR increases of more than 25 percent: Vancouver (+31.6 percent to US$64.53); Sao Paulo (+28.3 percent to US$48.04); and Rio de Janeiro (+26.2 percent to US$115.79). Washington, D.C., reported the largest RevPAR decrease, falling 32.3 percent to US$64.19, followed by Chicago with a 16.6-percent decline to US$33.82.
Performances of key countries in January (all monetary units in local currency):
About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
