Veteran Lodging Executive Michael Barnard Forms Blu Hotel Investors
Will Capitalize on Expected Upturn in California Hotel Industry
APRIL 14, 2010 - Anticipating a rebound in the hotel industry, veteran lodging executive Michael Barnard has formed two companies; Blu Hotel Investors to acquire and develop properties along the California Coast and in other high barrier markets, and Blu Lodging Group to provide management services for owned properties as well as third-party hotels.
Barnard, who has 25 years in the lodging industry, most recently as President and COO of Pacifica Hotel Company, Pacifica Hotel Investors and Pacifica Design Group, will head both new companies.
“We've reached an important inflection point in the hotel business that offers astute investors what we believe is a tremendous upside opportunity”
“We've reached an important inflection point in the hotel business that offers astute investors what we believe is a tremendous upside opportunity,” Barnard said.
“The recession has hurt the lodging industry more than many other industries and the inevitable result is an impact on supply. But as the economy improves and travel improves with it, we're going to see a major rebound in demand. We think that means the opportunity for acquiring strategic properties begins right now.”
Blu Lodging Group will focus on branded management of properties in Coastal California markets, providing value with a streamlined corporate structure, an emphasis on revenue management, sales and marketing, tight cost controls and a focus on high quality service.
“Where owners and operators are in trouble, we think we can offer them a strategic change with an owner's eye on the bottom line,” Barnard said. He and his team are already working on several projects with launch dates scheduled to coincide with an improved hotel market. Blu Hotel Investors is also providing advisory services ranging from deal structuring, finance, design, acquisitions, development, redevelopment, management operations, asset management, branding and franchising.
“We are currently looking for acquisitions that meet our investment criteria and we will be partnering those deals with selected investors,” Barnard said. “This is an extremely exciting time for me and my management team because we see an enormous window of opportunity to capitalize on our experience and expertise in acquiring, developing and managing quality properties the right way.”
In addition to eight years at Pacifica Hotel Company, Barnard's career includes positions as Vice President of Acquisitions and Capital Investments for Choice Hotels International in Silver Spring, MD, and five years with Marriott Corporation in various positions including finance, development finance, and feasibility. He received his BS degree in Entrepreneurship and Finance from the University of Southern California.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
