STR Reports US Performance for Week Ending 17 April 2010
April 23, 2010 - Smith Travel Research In year-over-year measurements, the industry's occupancy increased 5.5 percent to 60.4 percent. Average daily rate rose 1.4 percent to US$98.67. Revenue per available room for the week was up 7.0 percent to US$59.62.
The U.S. hotel industry reported increases in all three key performance measurements during the week of 11-17 April 2010, according to data from STR.
In year-over-year measurements, the industry's occupancy increased 5.5 percent to 60.4 percent. Average daily rate rose 1.4 percent to US$98.67. Revenue per available room for the week was up 7.0 percent to US$59.62.
Among the Top 25 Markets, Detroit, Michigan, reported the largest occupancy increase, rising 30.3 percent to 56.0 percent, followed by St. Louis, Missouri-Illinois (+26.4 percent to 62.9 percent), and Chicago, Illinois (+25.0 percent to 67.3 percent). Four markets experienced occupancy decreases: Norfolk-Virginia Beach, Virginia (-14.5 percent to 53.2 percent); Orlando, Florida (-13.3 percent to 62.9 percent); Anaheim-Santa Ana, California (-4.1 percent to 69.9 percent); and San Diego, California (-1.8 percent to 68.1 percent).
Washington, DC, experienced the largest ADR increase, rising 16.4 percent to US$165.37, followed by San Francisco/San Mateo, California with a 10.8-percent increase to US$129.82. Four markets posted ADR decreases of more than 5 percent: Phoenix, Arizona (-9.1 percent to US$113.45); Tampa-St. Petersburg, Florida (-8.4 percent to US$97.41); Miami-Hialeah, Florida (-8.2 percent to US$147.69); and Anaheim-Santa Ana (-6.4 percent to US$103.51).
St. Louis reported the largest RevPAR increase, jumping 35.8 percent to US$54.41. Three other markets posted RevPAR increases of more than 30 percent: Detroit (+35.1 percent to US$44.57); Chicago (+34.3 percent to US$75.33); and Boston, Massachusetts (+33.7 percent to US$112.56). Norfolk-Virginia Beach experienced the largest RevPAR decrease, falling 18.1 percent to US$41.38.
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STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.
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