Rob Roche Appointed DoM for The Peninsula Beverly Hills
Wednesday, September 15, 2010 - Offer Nissenbaum, Managing Director of The Peninsula Beverly Hills, announced the appointment of Rob Roche as Director of Marketing and a member of the Executive Committee. Roche approaches his new position with the experience gained from serving in top sales and marketing positions at luxury hotel groups, including St. Regis Hotels & Resorts, Rosewood Hotels & Resorts and Four Seasons and Regent Hotels, and SeaDream Yacht Club, deemed the world's best luxury cruise line by Travel Leisure and Conde Nast Traveler.
“We are delighted that Rob is leading the marketing efforts for The Peninsula Beverly Hills,” said Nissenbaum. “His proven experience in luxury and hospitality sales and marketing will be a tremendous asset to the hotel.”
Before joining The Peninsula Beverly Hills on September 1, 2010, Roche spent seven years as the L.A. based Director of Business Development for SeaDream Yacht Club, where he gained national recognition and received the “Top Salesperson” Achievement Award in 2006. Previously, he was Regional Director of Sales & Marketing for St. Regis Hotels & Resorts in Los Angeles, where he established, directed and managed the Western Region Sales Office.
Roche's previous luxury-hotel experience includes roles as Regional Director of Sales & Marketing for Rosewood Hotels & Resorts in Los Angeles, Corporate and Travel Industry Sales Manager for Four Seasons and Regent Hotels in Beverly Hills, and Sales Manager for Rockresorts, based in Los Angeles. Roche is a graduate of California State University, Northridge, where he majored in Business Administration.
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