Opus Hospitality Advisors Turn to Intercrew Systems

Revenue Management

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. October 14, 2008

JANUARY 17, 2007. Intercrew Systems (ICS) is pleased to announce that Opus Hospitality Advisors joins a growing list of clients that use its revenue management solution. A key objective to Opus was establishing and maintaining a high level of forecast accuracy. Since accurate, day-by-day, segmented forecasting is central to the ICS revenue management solution, the Opus/ICS relationship is a perfect fit.

ICS offers hotel room revenue forecasting tools that achieve extremely accurate performance. Clients consistently boast of less than 3 percent variance to actual in room revenue, and in some cases less than 1 percent variance. When incredibly accurate day-by-day segmented forecasts are coupled with the ICS's Sell Strategy Module, revenue management teams create sell strategies that assure results in distribution and channel management. And, critical to Opus, the ICS solution standardizes its forecast and sell strategy process throughout their entire portfolio.

"Bosses Love It"

Now hotel and corporate staff can work with the same report formats irrespective of whether the hotels are branded or independent. According to Robert Resurgent, Corporate Director of Revenue Management with Sunstone Hotels LLC, "Intercrew Systems has allowed us to focus on strategy. The forecasts are so accurate, it's next to impossible to make a mistake in room inventory yield management or pricing decisions. The best part is we do everything the same way no matter what brand or type of hotel it is. My bosses love it."

Intercrew Systems has built the most accurate forecasting tool available today, and it was built by hotel professionals for hotel professionals. The ability to effectively yield room inventory, price room inventory and deploy your sales team to sell room inventory begins and ends with an accurate long term day-by-day segmented forecast.

"(With) no manual input, everything is populated. Reports are fast and accurate...I couldn't ask for a better revenue management solution," said Jolene Chapple, Director of Revenue Management for Opus Hospitality. "The flexibility of the system itself as well as the reports is what makes this tool so successful. We are seamlessly importing our historical data, group data and on-the-books data in order to ensure everything is always up to date. Our forecasts from Intercrew Systems are always more accurate then the brand tools themselves."