STR Launches Monthly Market Forecast Reports
October 7, 2010 - STR announces the launch of the new monthly market forecasts for the Top 25 Markets in the U.S. The STR Market Forecasts look back at historical data and key hotel demand drivers and indicators at both the market, domestic and international level to predict future performance.
“The STR Market Forecast is the culmination of many months of collaborative development between STR and e-forecasting.com,” said Chad Church, director of special services. “With initial coverage of the top 25 U.S. markets released on a monthly basis, our goal is to provide stakeholders with forecasts that include the most up-to-date market intelligence possible.”
The econometric model behind the market forecasts integrates key domestic indicators such as: gross domestic product, oil prices, unemployment, consumer price index and corporate earnings. Additionally, the model takes into account international policies as well as local market conditions and events.
The STR Market Forecast includes forecasted supply, demand, revenue, occupancy, average daily rate and revenue per available room performance at the market level. The reports also include monthly, quarterly and annual forecasts. STR Market Forecasts are currently available for the Top 25 Markets; plans for launching the next 25 markets are under development.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
