STR Reports US Hotel Performance for Week Ending October 2 - 2010
October 8, 2010 - In year-over-year comparisons, occupancy increased 9.8 percent to 61.2 percent, average daily rate was up 4.2 percent to US$99.80, and revenue per available room ended the week up 14.4 percent to US $61.06.
The U.S. hotel industry reported increases in all three key performance metrics during the week of 26 September-2 October 2010, according to data from STR.
In year-over-year comparisons, occupancy increased 9.8 percent to 61.2 percent, average daily rate was up 4.2 percent to US$99.80, and revenue per available room ended the week up 14.4 percent to US$61.06.
“The U.S. hotel industry reported strong performance results in occupancy and ADR for the week,” said Steve Hood, senior VP at STR. “The gains were fueled by favorably year-over-year comparables in part because of the Yom Kippur holiday, which fell on the 18th of September in 2010 compared to the 28th during 2009.”
Among the Top 25 Markets, New Orleans, Louisiana, achieved the highest occupancy increase, rising 37.0 percent to 61.8 percent, followed by Orlando, Florida, with a 20.8-percent increase to 52.5 percent. Oahu Island, Hawaii, reported the only occupancy decrease, falling 4.7 percent to 79.1 percent.
Five markets experienced ADR increases of more than 10 percent: New York, New York (+17.2 percent to US$275.29); New Orleans (+14.5 percent to US$111.50); Boston, Massachusetts (12.8 percent to US$166.76); Dallas, Texas (+11.2 percent to US$94.31); and San Francisco/San Mateo, California (+10.4 percent to US$151.90). Oahu Island posted the only double-digit ADR decrease, falling 10.0 percent to US$150.11, followed by Nashville, Tennessee, with a 6.1-percent decrease to US$87.72.
New Orleans reported the largest RevPAR increase, soaring 56.9 percent to US$68.95, followed by Dallas, Texas (+31.4 percent to US$59.67), and Orlando (+31.1 percent to US$45.83). Two markets reported RevPAR decreases: Oahu Island (-14.2 percent to US$118.76) and Houston, Texas (-1.2 percent to US$47.83).
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
