STR Reports US Hotel Performance for September 2010
October 22, 2010 - In year-over-year measurements, the industry's occupancy was up 6.7 percent to 59.9 percent. Average daily rate ended the month with a 2.0-percent increase to US$99.31. Revenue per available room for the month rose 8.8 percent to finish at US$59.49.
The U.S. hotel industry posted increases in all three key performance measurements during September 2010, according to data from STR.
In year-over-year measurements, the industry's occupancy was up 6.7 percent to 59.9 percent. Average daily rate ended the month with a 2.0-percent increase to US$99.31. Revenue per available room for the month rose 8.8 percent to finish at US$59.49.
“The continued demand recovery is indicative of the fact that the transient customer, both business and leisure, have returned to some markets and have even surpassed historical highs in terms of rooms purchased,” said Mark Lomanno, president of STR. “While we also have seen an uptick in group travel, it has not yet returned to pre-2008 levels. Once that happens, we expect to begin to see some meaningful room rate growth.”
Among the Top 25 Markets, New Orleans, Louisiana, achieved the highest occupancy increase, rising 34.9 percent to 57.0 percent, followed by Detroit, Michigan, with a 15.7-percent increase to 58.9 percent. None of the top markets reported occupancy decreases for the month.
New York, New York, led the ADR increases, rising 12.1 percent to US$280.78. Three other markets experienced ADR increases of more than 5 percent: San Francisco/San Mateo, California (+9.1 percent to US$156.85); New Orleans (+9.0 percent to US$96.76); and Boston, Massachusetts (+8.3 percent to US$155.02). Nashville, Tennessee (-3.6 percent to US$85.10), and Houston, Texas (-3.0 percent to US$86.49), reported the largest ADR decreases for the month.
Four top markets posted RevPAR increases of more than 15 percent: New Orleans (+47.1 percent to US$55.12); Orlando, Florida (+17.1 percent to US$39.45); Boston (+16.1 percent to US$120.49); and Miami-Hialeah, Florida (+15.8 percent to US$64.71).
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
