STR Global - U.S. Hotel Recovery Slows
DURHAM, New Hampshire - October 27, 2010 - Economic research firm e-forecasting.com, in conjunction with STR, announced HIP dropped in September. After an increase of 1.6 percent in August, HIP went down 2.2 percent in September.HIP, the Hotel Industry Pulse Index, is a composite indicator that gauges business activity in the United States' hotel industry in real time, similar to a GDP measure for the industry. The latest monthly change brought the index to a reading of 87.9. The index was set to equal 100 in 2000.
HIP's six-month growth rate, which historically has signaled turning points in U.S. hotel business activity, has begun to deteriorate. In September, the six-month growth rate went up 9.6 percent, after going up 16 percent in August. It is useful to benchmark against the long-term growth rate of 3.2 percent as it is the same as the 38-year average annual growth rate of the industry's gross domestic product.
“September's report gives us pause and provides questions to the sustainability of the U.S. hotel industry recovery. It will be important to keep an eye on next month's reading and also pay special attention to the leading indicator report released next week, the HIL, to see if the fundamentals are shifting once again,” said Evangelos Simos, chief economist of e-forecasting.com.
The probability of business expansion fell away from the high marks reached the last few months, hitting 70.8 percent in September. Since January, the probability had been near 100 percent.
The Hotel Industry Pulse Index, or HIP for short, is a hotel industry indicator that was created to fill the void of a real-time monthly indicator for the hotel industry. The indicator provides useful information about the timing and degree of the industry's linking with the U.S. business cycle for the last 40 years. Simply put, it tracks monthly overall business conditions in the industry, like an industry GDP, and points in a timely way to the changes in direction from growth to recession or vice versa. The composite indicator is made with the following components: revenues from consumers staying at hotels and motels adjusted for inflation, room occupancy rate and hotel employment, along with other key economic factors which influence hotel business activity.
About STR
STR provides clients —including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics and HotelNewsNow.com. For more information, please visit www.str.com.
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