Great Hotels of the World Introduces Niche Lifestyle Websites
Community-based websites target user interaction across social media platforms
November 4, 2010 - Great Hotels of the World, the global hotel sales and marketing alliance, is to launch a series of community-based and highly targeted niche leisure travel websites as part of their innovative new marketing strategy.
With one website for each of the new leisure niche collections, the sites are part of Great Hotels of the World's vision of creating a series of 'content hubs' and will utilise online and social media communities to drive demand to member hotels. They will provide a place for like-minded travellers to find inspiration for their next trip and to share information with a mix of editorial and community-focused interaction, destination, activity and hotel reviews, photos, videos, maps, articles and special offers.
Formerly concentrating their hotel collections on Golf, Spa and Romantic niches, Great Hotels of the World has extended their leisure travel collections and websites in response to demand from consumers for more experiential and sophisticated travel. The new websites and collections will be known as 'Pure'.
Carly Gotz, group director, sales and marketing at Great Hotels of the World, comments, “The last decade has seen tremendous change in the way people are booking leisure travel. Our research shows that an increasing number of consumers are planning holidays around specific experiences which in turn influences the way hotels are searched for online. Our new 'Pure' websites will appeal to these travellers and make it easier for them to find suitable hotels online. Most social media strategies are single platform, but our websites will integrate the power of all of the most popular social media channels through one 'Pure' website for each niche.”
The 'Pure' websites will launch at the end this year and the collections include Pure Golf, Pure Spa, Pure Romance, Pure Honeymoon, Pure Heritage, Pure Lakes & Mountains, Pure Gourmet, Pure Art & Design and Pure Weekend.
Great Hotels of the World will be exhibiting at World Travel Market in London. Visit them at stand GV230.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
