STR Reports US Hotel Performance for Week Ending November 20 - 2010

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. December 01, 2010

November 30, 2010 - In year-over-year comparisons, occupancy increased 8.6 percent to 57.1 percent, average daily rate was up 2.6 percent to US$98.48, and revenue per available room ended the week up 11.4 percent to US$56.22.

The U.S. hotel industry reported increases in all three key performance metrics during the week of 14-20 November 2010, according to data from STR.

In year-over-year comparisons, occupancy increased 8.6 percent to 57.1 percent, average daily rate was up 2.6 percent to US$98.48, and revenue per available room ended the week up 11.4 percent to US$56.22.

Among the Top 25 Markets, three markets achieved occupancy increases of more than 20 percent: Denver, Colorado (+28.4 percent to 69.2 percent); New Orleans, Louisiana (+26.8 percent to 82.3 percent); and San Diego, California (+21.3 percent to 70.4 percent). Norfolk-Virginia Beach, Virginia, was the only top market to experience an occupancy decrease, falling 8.3 percent to 44.9 percent.

Denver led the ADR increases, rising 23.0 percent to US$114.16, followed by New Orleans (+17.9 percent to US$137.66) and Chicago, Illinois (+15.7 percent to US$134.28). Nashville, Tennessee, was the only market to report an ADR decrease of more than 5 percent, falling 6.0 percent to US$89.12.

Four markets experienced RevPAR increases of more than 30 percent: Denver (+58.0 percent to US$78.97); New Orleans (+49.6 percent to US$113.30); Chicago (+32.1 percent to US$93.51); and San Diego (+32.0 percent to US$88.19). Norfolk-Virginia Beach posted the largest RevPAR decrease, falling 10.2 percent to US$31.47.

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry— access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.