Loews Hotels' New Brand Website by Hospitality eBusiness Strategies Wins Major Awards and Increases Revenue by Twenty Percent

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. January 14, 2011

NEW YORK, NY - January 13, 2011 - Hospitality eBusiness Strategies (HeBS), the leading full-service hospitality Internet and digital marketing and consulting firm, has earned three prestigious awards and industry praise for outstanding web design and next generation CMS technology on the Loews Hotels website: an Adrian Award, a Davey and a W3.

The HeBS - Loews Hotels partnership began in 2009 with a comprehensive, industry-wide gap analysis of the Loews Hotels presence in the online channel and culminated in the fall of 2010 with a beautifully designed, highly interactive, intuitive, multi-language, and scalable website. The foundation of the site is a next generation content management system (CMS) that serves as a platform to manage real-time updates of all textual and image content, on-demand page creation, and automated distribution of new content to channels above and beyond the Loews Hotels website: social media profiles, mobile site, etc. The CMS is comprised of over thirty modules and growing, including a multi-language module, featured specials and featured offers modules, website analytics and meta data modules, each with a specific function to allow Loews Hotels to grow in the direction it needs.

Since its launch and without increasing the marketing budget, the site averages a twenty percent increase in revenues month-over-month. The entire website redesign and CMS investment was recouped within a month. Needless to say, this renowned luxury hotel brand has benefited from HeBS' best practices in design, navigation, search engine optimization, and CMS development.

The awards earned for this complex brand website are a direct reflection of HeBS' efforts to generate a cutting-edge, user-friendly design and back-end technology that quickly boosted revenues while delivering an enhanced browsing experience for people looking to make an online reservation at one of the brand's 19 distinctive properties throughout North America.

Loews Hotels 2010 Website Awards:

• Davey Award- Silver: The annual International Davey Awards honors the achievements of the "Creative Davids" who obtain their strength from big ideas, rather than colossal budgets.
• W3 Award- Silver: The W3 Awards honors exceptional Websites, Web Marketing, Web Video, & Mobile Apps created by some of the best interactive agencies, designers, and creators worldwide.
• Adrian Award- Bronze: The Adrian Awards honors creative brilliance and best practices in hospitality, travel and tourism-related marketing. The competition has grown into the world's most renowned in advertising, public relations and web marketing, specifically tailored for the travel industry.

According to Jason Price, Executive Vice President at Hospitality eBusiness Strategies, “HeBS launched this web design project with a passionate commitment to accomplish three main goals: to accurately present the luxurious Loews Hotels brand, to substantially boost online revenues, and to provide Loews with the tools needed to keep the website constantly updated and engaging for today's hyper-interactive traveler. Together, HeBS' years of experience in the industry, our dedicated team, and input from the talented Loews Hotels team all resulted in a website that clearly has met and exceeded these three goals.”

“Since the beginning, our partnership with HeBS has led to numerous accolades and a significant increase in website revenues” said Lise Struwing, Director, Web Strategy for Loews Hotels. “We look forward to expanding our relationship with HeBS in 2011 and to generating even more revenues from our award-winning website and Internet marketing campaigns.”

About Hospitality eBusiness Strategies : Hospitality eBusiness Strategies (HeBS), the industry's leading Internet marketing strategy consulting firm for the hospitality vertical, is based in New York City. HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online distribution. The firm specializes in helping hoteliers build their direct Internet marketing and distribution strategy, boost the hotel Internet marketing presence, establish interactive relationships with their customers, and significantly increase direct online bookings and ROIs. A diverse client portfolio of over 500 top tier major hotel brands, luxury and boutique hotel companies, hotel management and representation companies, franchisees and independents, resorts and casinos and CVBs has sought and successfully taken advantage of the firm hospitality Internet marketing expertise.

About Loews Hotels : Headquartered in New York City, Loews Hotels owns and/or operates 18 hotels and resorts in the U.S. and Canada. Located in major city centers and resort destinations from coast to coast, the Loews portfolio features one-of-a-kind properties that go beyond Four Diamond standards to delight guests with a supremely comfortable, uniquely local and vibrant travel experience. Loews boasts some of the industry's most innovative and successful travel programs, including Loews Loves Kids for families and Loews Loves Pets for discerning animals on the road. For reservations or more information on Loews Hotels, call 1-800-23-LOEWS.