Hilton to Manage Second Hilton Hotel In Vietnam

The 226-room Hilton Da Nang Scheduled To Open In 2013.

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. January 14, 2011

DA NANG, Vietnam / MCLEAN, VA - January 13, 2011 - Hilton Worldwide has announced the signing of a management agreement with local property developer, Bach Dang Hotel Complex Trading Service Company, for a new Hilton Hotels & Resorts property in Da Nang City in central Vietnam.

Already under construction, the 226-room, new-build Hilton Da Nang will be located in Da Nang City, a major port city in central Vietnam and the third largest city in the country. Located on the East Coast of Vietnam on Bien Dong (the South China Sea), Da Nang serves as a vital trade hub in the region and is a thriving commercial centre. The six main industrial parks in greater Da Nang house over 4,200 industrial companies. Da Nang is considered a strategic gateway city to Central Vietnam and also to other important Asian cities as the city has direct international routes to such key cities as Bangkok; Singapore; Seoul, Korea; and Osaka, Japan.

The new hotel is the second Hilton hotel in Vietnam, joining the highly successful Hilton Hanoi Opera. The opening will further strengthen the Hilton Worldwide portfolio in Vietnam

"Our growth across the Asia Pacific region continues at an historic pace. The signing of this management agreement for the new-build, 226 room Hilton Da Nang marks the continuation of the expansion of the Hilton Hotels & Resorts brand in Vietnam, now a key growth target market for us," said Dave Horton, global head, Hilton Hotels & Resorts. "Da Nang is a thriving industrial city and an increasingly important tourism destination. Hilton Da Nang will appeal to both leisure and business travellers alike and we are looking forward to bringing the refreshing hospitality we are known for throughout the world to Da Nang City."

Hilton Da Nang will be close to popular tourist attractions such as the renowned Non Nuoc Beach and Marble Mountain. Da Nang is also handy to the neighbouring ancient cities of Hue and Hoi An, both popular tourist destinations due to the UNESCO World Heritage Sites found in both cities.

The hotel will form part of a large, mixed-use development. The first tower will comprise a 25-story Hilton hotel and there will be a second tower featuring office and retail space as well as serviced apartments.

Hilton Da Nang will have 226 guest rooms including an executive floor. The hotel will also feature an array of food and beverage outlets including a stylish all-day, dining restaurant, a lobby lounge featuring a cafe and a destination bar. Leisure facilities will include an outdoor swimming pool, a fully-equipped, state-of-the-art health club and a spa. The hotel's meeting and banquet facilities include six meeting rooms and a 450-sqm ballroom, all featuring the very latest technology, making the hotel the perfect venue for meetings and events.

"Da Nang City is an increasingly important leisure and business destination and there has been a sharp increase in demand in recent years for high quality, upscale, internationally-branded hotels in the city. In seeking a hotel partner for this development, we wanted to work with a leading global hotel brand that shares our desire to provide world-class hotel facilities and service. We determined that Hilton was the perfect fit for us. We are delighted to be working together on the new Hilton Da Nang, and look forward to a long, mutually beneficial partnership," said Than Ha Nhat Thong, chairman, Bach Dang Hotel Complex Trading Service Company.

About Hilton Hotels & Resorts
Hilton Hotels & Resorts is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand. The Hilton Hotels & Resorts brand currently includes more than 530 hotels and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering innovative products, services and amenities, Hilton Hotels & Resorts enables travelers to be at their best 24/7, whether traveling for business or leisure. Start your journey at www.hilton.com. Hilton Hotels & Resorts is one of Hilton Worldwide's ten market-leading brands.

About Hilton Worldwide
Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 91 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and 600,000 rooms in 82 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

For more information about the company, visit www.hiltonworldwide.com.