STR Reports US Hotel Performance for the Week Ending January 29, 2011
February 4, 2011 - In year-over-year comparisons, occupancy increased 6.7 percent to 52.0 percent, average daily rate was up 2.7 percent to US$97.63, and revenue per available room finished the week up 9.6 percent to US$50.75.
The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 23-29 January 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 6.7 percent to 52.0 percent, average daily rate was up 2.7 percent to US$97.63, and revenue per available room finished the week up 9.6 percent to US$50.75.
Among the Top 25 Markets, Oahu Island, Hawaii, experienced the largest increases in all three key performance metrics. The market's occupancy rose 20.5 percent to 84.5 percent, ADR was up 14.2 percent to US$160.94, and RevPAR increased 37.7 percent to US$136.02.
Nashville, Tennessee (+17.4 percent to 50.0 percent), and Detroit, Michigan (+17.2 percent to 53.2 percent), experienced significant occupancy increases along with Oahu Island. New Orleans, Louisiana, posted the largest occupancy decrease, falling 8.2 percent to 58.0 percent.
San Francisco/San Mateo, California, reported the only double-digit ADR increase other than Oahu Island. The metric was up 11.8 percent to US$142.70. Orlando, Florida, fell 7.1 percent to US$98.25, reporting the largest ADR decrease, followed by Norfolk-Virginia Beach, Virginia, with a 4.8-percent decrease to US$68.36.
Three markets, excluding Oahu Island, achieved RevPAR increases of more than 20 percent: Nashville (+28.7 percent to US$47.21); San Francisco/San Mateo (+27.7 percent to US$108.94); and Houston, Texas (+20.4 percent to US$60.64). Orlando fell 9.2 percent in RevPAR to US$62.36, reporting the largest decrease in that metric.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
