NH Hoteles & Amresorts Sign Strategic Alliance
NH Hoteles the Spanish hotel company leader in urban Hotels and AMResorts, leader in the luxury vacation segment have joined operational and commercial efforts in the Dominican Republic
March 4, 2011 - NH Hoteles, the Spanish hotel company leader in urban Hotels with presence in 25 countries and AMResorts, first North American hotel company in the Caribbean offering high quality Unlimited-Luxury® vacations specializing in the luxury leisure market., have signed a strategic agreement to develop a new formula of collaboration, therefore joining commercialization, brand management and hotel management.
The pilot plan for this alliance will be implemented in two NH Hoteles properties, both located in Playa Bávaro (Punta Cana), Dominican Republic. As of the 1st of May, the NH Royal Beach and NH Real Arena will be operated by NH, but under AMResorts' luxury brands Secrets Resorts & Spas and Now Resorts & Spas. AMResorts will be responsible for providing these properties with sales, marketing and brand management services. Beginning in May, clients will enjoy the benefits of Secrets and Now Resorts & Spas with their signature vacation concept Unlimited-Luxury®, providing limitless access to lavish accommodations, gourmet a la carte dining, premium brands, 24-hour room and concierge services, daytime activities, live evening entertainment and much more.
After signing the agreement, Alex Zozaya, President and CEO of AMResorts, stated: “we are proud of this strategic alliance with NH Hoteles, leader in the hotel industry in Europe, that allows us to maximize on the commercial and management synergies between both companies”.
Francisco Zinser, Chief Operating Officer of NH Hoteles said: “we are especially satisfied about the agreement reached with AMResorts, the North American company leader in the luxury leisure market in the Caribbean, which presents an excellent opportunity to further develop and enhance both properties from a commercial point of view”.
This model opens the door to an array of possibilities and is just the beginning of a new strategy between two successful companies both with fundamental experience and desire to strengthen presence within their own tourist destinations.
About NH Hoteles
NH Hoteles (www.nh-hotels.com) ranks third among European business hotels. NH Hoteles currently has 400 hotels with 60, 000 rooms in 25 countries in Europe, America and Africa. NH Hoteles has at present 25 new projects for hotels under construction, which will provide more than 3,000 new rooms.
NH Hoteles stands out in quality both as regards to services and facilities, with carefully thought out decoration, intended to please all tastes and making the guest feel comfortable.
NH Hoteles' establishments offer the most advanced technologies designed to facilitate the guests' communication as well as their work and leisure.
The restaurants are another priority for hotels in the Chain, offering guest first-rate cuisine. Furthermore, the prestigious restaurateur Ferran Adrià, founder of El Bulli restaurant, has entered into an association with NH Hoteles, launching new concepts such as “nhube” and “Fast Good”, pioneering spaces in the hotel sector.
As a patron of the arts, NH Hoteles feels especially honored to count on the support of Mario Vargas Llosa, recent winner of the Nobel Prize for Literature, in the short story contest named after him.
NH Hoteles is a responsible company in the Tourism industry. The Chain offer hotel services which anticipate present and future needs of both our internal and external stakeholders (Employees, Clients, Shareholders, Suppliers, Environment, etc.), the communities where we operate and future generations with maximum attention to detail and efficient and sustainable solutions.
NH Hoteles is listed on the Stock Exchange of Madrid.
About AMResorts
AMResorts (www.amresorts.com) is the provider of sales, marketing and brand management services to four brands of exclusive resort properties in Mexico, Jamaica and the Dominican Republic: ultra luxurious Zoëtry® Wellness & Spa Resorts (www.zoetryresorts.com;1-888-4-ZOËTRY); adults-only Secrets® Resorts & Spas www.secretsresorts.com;1-866-GO SECRETS; luxurious Dreams® Resorts & Spas (www.dreamsresorts.com;1-866-2-DREAMS; and vibrant and contemporary Now® Resorts & Spas (www.nowresorts.com;1-877-NOW-9953.
Zoëtry Wellness & Spa Resorts is a member of Preferred Boutique and Leading Hotels of the World. Secrets, Dreams and Now Resorts & Spas are members of Preferred Hotels & Resorts.
Competitive vacation and wedding packages for these resorts are available online, via toll-free brand phone numbers and through leading travel professionals in North America, Mexico, and Europe.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
