STR Reports US Hotel Performance for Week Ending April 2, 2011
April 8, 2011 - In year-over-year comparisons, occupancy was up 12.2 percent to 60.8 percent. Average daily rate increased 5.3 percent to US$100.18, and revenue per available room finished the week up 18.1 percent to US$60.91. This week's performance was helped by the softer year-over-year comparisons because of Easter, which fell on 4 April last year.
The U.S. hotel industry reported increases in all three key performance metrics during the week of 27 March-2 April 2011, according to data from STR.
In year-over-year comparisons, occupancy was up 12.2 percent to 60.8 percent. Average daily rate increased 5.3 percent to US$100.18, and revenue per available room finished the week up 18.1 percent to US$60.91. This week's performance was helped by the softer year-over-year comparisons because of Easter, which fell on 4 April last year.
Among the Top 25 Markets, Denver, Colorado, achieved the largest occupancy increase, rising 35.3 percent to 59.3 percent, followed by Houston, Texas (+32.9 percent to 65.2 percent), and Atlanta, Georgia (+32.6 percent to 67.7 percent). New York, New York, fell 9.9 percent in occupancy to 78.1 percent, reporting the largest decrease in that metric, followed by Orlando, Florida (-4.6 percent to 74.5 percent).
New Orleans, Louisiana, rose 45.7 percent in ADR to US$137.60, posting the largest increase in that metric. Norfolk-Virginia Beach, Virginia, ended the week with the only double-digit ADR decrease, falling 11.1 percent to US$75.88.
New Orleans jumped 86.4 percent in RevPAR to US$98.23, achieving the largest increase in that metric. Five other markets reported RevPAR increases of more than 45 percent: Houston (+64.5 percent to US$67.86); Chicago, Illinois (+59.1 percent to US$64.06); Denver (+53.4 percent to US$54.34); Atlanta, Georgia (+47.3 percent to US$57.90); and Nashville, Tennessee (+45.1 percent to US$61.60). Norfolk-Virginia fell 11.4 percent in RevPAR to US$39.91, reporting the largest decrease in that metric.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
