Biggest Loser Resorts Introduces Workout with Your Favorite Biggest Loser Star Program

“The Biggest Loser” Recent Winner Olivia Ward Will Join Guests at the Malibu Location During the Week of Aug. 14

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. July 29, 2011

LOS ANGELES, CA - July 28, 2010 - The Biggest Loser Resorts introduce the “Workout with Your Favorite Biggest Loser Star” program, which allows guests of the resorts to workout with, and hear motivational stories from, stars of NBC's hit television show. To kick off the program, recent winner Olivia Ward will join guests of the Malibu resort during the week of Aug. 14. Olivia will participate in all elements of the resort with the guests, as well as provide two motivational talks throughout the course of the week.

“Making a commitment to get healthy changed my life,” said Olivia. “The emotional journey that I took with the rest of 'The Biggest Loser' contestants had a lasting impact, and continuing this partnership through The Biggest Loser Resorts gives me the opportunity to help others achieve their goals as well. Hopefully I can show them that they can do it too.”

Offering a unique, life-changing weight-loss opportunity in a nutritionally balanced and motivating environment with guidance from professional fitness experts, The Biggest Loser Resorts offer schedules that generally include open gym time, an extensive variety of group exercise classes, daily hikes, educational classes, meals and visits to the highly acclaimed spa. Guests typically spend eight hours per day participating in some form of exercise, group activity, health education or active fun.

With existing locations in Ivins, Utah, and Malibu, Calif., and additional locations slated for early 2012, The Biggest Loser Resorts feature an award-winning program designed for every fitness level, focusing exclusively on changing the direction of each guest's life. Through an emphasis on fitness, nutrition, education and life coaching, combined with personal attention from professional trainers, the program provides guests with the resources to lead a successful, balanced life.

“The 'Workout with Your Favorite Biggest Loser Star' program gives us the opportunity to celebrate real success stories and incorporate them into the curriculum at The Biggest Loser Resorts,” said Larry Bond, chief executive officer, The Biggest Loser Resorts. “We know that having Olivia on hand to explain her own personal health challenges will inspire and motivate guests on their own wellness journeys. And this is just the beginning; we will be featuring different contestants at the resorts throughout the year, including Olivia's sister and season 11 finalist, Hannah Curlee.”

About The Biggest Loser Resorts
Owned and operated by Los Angeles-based Fitness Ridge Worldwide, LLC, The Biggest Loser Resorts, the lifestyle resort chain associated with NBC's hit TV program, is founded on a four-point philosophy of fitness, nutrition, education and relaxation. Guests of The Biggest Loser Resorts enjoy a nutritionally balanced, boot-camp style experience that creates a lasting influence on their lives. Named one of the top ten destination spas for best affordability, best fitness program, best hiking and best for weight loss by Spafinder, the resorts offer a unique blend of education and exercise. Established in 2002 in Ivins, Utah, the company opened a second location in Malibu, Calif., in September 2010. To learn more about The Biggest Loser Resorts, please visit www.biggestloserresort.com.

About “The Biggest Loser”
“The Biggest Loser” airs on NBC Tuesdays at 8 p.m. ET. The first reality series where everybody “loses,” “The Biggest Loser” challenges and encourages overweight contestants to shed pounds in a safe and recommended manner through comprehensive diet and exercise as they compete for a grand prize of $250,000. Hosted by Alison Sweeney, the series provides the contestants with challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of “The Biggest Loser.” For season 12, contestants work out under the supervision of professional trainers Bob Harper, Anna Kournikova and Dolvett Quince. “The Biggest Loser” is a production of Reveille and 25/7 Productions.

Beyond the United States, where more than 100 episodes of the show have aired, “The Biggest Loser” has become a worldwide hit appearing in more than 90 countries and produced in 25 countries. Since its debut in 2004, “The Biggest Loser” has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. Anchored by the online, subscription-based extension of the show from Rodale, Biggestloserclub.com, “The Biggest Loser” consumer products program has generated more than $300 million in spending, with a presence at more than 25,000 major retailers to date. The program currently features a wide variety of health and fitness products including “The Biggest Loser” video game for Wii and Nintendo DS & DSi; The Biggest Loser Resort at Fitness Ridge, which is a full-service, destination health & fitness spa; The Biggest Loser Meal Plan; a New York Times best-selling books series; a best-selling fitness DVD series; a line of appliances; fitness equipment; protein supplements; and several other health and lifestyle-based products. “The Biggest Loser” was recognized as a top brand of the year in Advertising Age's 2008 Marketing 50. Check out http://www.biggestloser.com for more information.