B Hotels Celebrates First Birthday by Launching New “B-Day” at Flagship Property

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. September 23, 2011

September 22, 2011 - While celebrating its first birthday, B Hotels & Resorts® today announced an innovative new “B-Day” program. A timely announcement marking one year since the brand's official debut, the “B-Day” program extends a variety of sweet incentives to travelers who choose to celebrate their own birthdays at the brand's flagship property, B Ocean Fort Lauderdale.

Upon booking a minimum two-night stay in a “Chic” room at the flagship property of B Hotels & Resorts® in Fort Lauderdale, “B-Day” guests will receive their second night for just $1. Guests can choose a “B-Day” upgrade for as low as $29 per night, depending on their preferred room category. Additionally, “B-Day” guests will also receive other fun perks, including a surprise in-room amenity and a complimentary “B'licious B-Day Cocktail” from SAIA, Quench Pool & Patio Bar or B'stro on The Beach™.

“As we celebrate our first birthday, I could not be more proud of all that B Hotels & Resorts® has accomplished this year,” said Chris Tompkins, Corporate Vice President of B Hotels & Resorts®. “This offer is our way of thanking guests for their loyalty and patronage. I can't think of a better way to say 'B Celebrated on your B-Day'!”

The “B-Day” program is now available at B Ocean Fort Lauderdale, the flagship property of B Hotels & Resorts®. It is expected to be rolled out across all future properties, including the new B South Beach, set to open in 2012.

Travelers can book their “B-Day” stay at B Ocean Fort Lauderdale by clicking on the new “B-Day” button (pictured above) at www.BOCEANFORTLAUDERDALE.COM or calling 888-66-BHOTEL.

About B Hotels & Resorts®
B Hotels & Resorts® is a new hotel brand alternative headquartered in South Florida. The company's mission is to establish a fresh, innovative and approachable portfolio of upper upscale hotels that welcomes today's travelers, both business and leisure, by igniting a genuine emotional connection to the brand. The company has defined a new genre in hospitality - Self-Expression. With the first property in Fort Lauderdale, Florida, and future hotel, resort and boutique destinations planned globally, the brand incorporates today's common lifestyle characteristics with unique elements that appeal to a broad spectrum of guests.

About B Ocean Fort Lauderdale
B Ocean Fort Lauderdale - the first hotel of the B Hotels & Resorts® brand - features 240 guestrooms, all boasting breathtaking views of the Atlantic Ocean. Each room features The Blissful Bed™ by B Hotels & Resorts®, designer white leather-front furnishings, a 37” or 42” HD LCD television, branded retail items and more. Additionally, the hotel features an infinity edge pool, Quench Pool & Patio Bar, free wireless internet throughout all guestrooms and public areas, and two distinctive restaurants - SAIA, a signature sushi teppanyaki restaurant open for dinner; and B'stro on the Beach™, a casual eatery open for breakfast, lunch and dinner. iPADs are also available for complimentary use.

The following B Signatures are found at B Ocean Fort Lauderdale and are consistent across all B Hotels & Resorts®: B Ambiance™ (a custom sound, lighting and scent program); B Social™ (incorporating communal seating and gathering spaces); B in Touch™ (with complimentary Internet access throughout all public spaces and guestrooms); B Active™ (a fitness center where guests can exercise and re-energize); B Indulged™ (a Spa Suite featuring a variety of treatments); B Adventurous™ (applying the cruise industry's model, this key element lets travelers explore and discover the destination); and B Sensitive™ (initiatives that encourages and supports green programs.