La Terrasse AMC & Nikki Beach - an A-list scene at the Toronto Film Festival

Global luxury lifestyle brand Nikki Beach and its partner, award-winning cable network AMC welcomed an international A-list including stars, celebrities and film industry elite at its signature style lounge, La Terrasse AMC & Nikki Beach, at the Toronto f

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. September 28, 2011

TORONTO - 27 September, 2011 - Global luxury lifestyle brand Nikki Beach and its partner, award-winning cable network AMC welcomed an international A-list including stars, celebrities and film industry elite at its signature style lounge, La Terrasse AMC & Nikki Beach, at the Toronto film festival this year. Situated on the rooftop terrace of the TIFF Bell Lightbox, against the backdrop of the Toronto skyline, film festival bright lights from Bono to Juliette Binoche to Harvey Weinstein gathered at La Terrasse AMC & Nikki Beach to dine, dance and simply relax.

Nikki Beach is the ultimate beach club concept and one of the world's most coveted destinations and invitations whether in St Tropez, St Barth's, Marbella, at the Cannes Film Festival, where Nikki Beach has been a presence for nine years running, or the Toronto Film Festival.

“We are extremely happy with Nikki Beach's involvement at the Toronto Film Festival. This year, all our expectations were surpassed. We were able to give our film industry friends a magical location at the TIFF Bell Lightbox and our Nikki Beach team did an outstanding job catering to celebrities, producers, directors and, of course, the fun loving locals. We were proud to be in Toronto," said Lucia Penrod, Director of Brand Standard, Nikki Beach.

In the know
From September 8th to 12th, Nikki Beach was a “must” on the festival social circuit. After the U2 documentary From the Sky Down opened the festival, Bono and the Edge made Nikki Beach their refuge. For Juliette Binoche, star of Elles, it was the ideal venue for in-depth media interviews. For Sarah Polley, it was the perfect scene to celebrate the premiere of her film Take This Waltz with cast members Seth Rogan and Sarah Silverman in attendance. For Kim Cattrall, it was her first lunch on home turf, having just arrived back in town from London to start rehearsals for Private Lives at Royal Alexandra Theatre.

And on Saturday, September 10th, Nikki Beach welcomed a select group of Canada's business, academic and social elite who were invited by The Globe and Mail to hear Editor-in-chief John Stackhouse in conversation with Somalian-Canadian singer K'naan and Bono. Setting the record straight about the crisis in Somalia, the powerful and moving session was followed by a performance by K'naan.

Celebrities also in attendance at Nikki Beach this year included Elizabeth Shue and Davis Guggenheim, Gerard Butler, Bryan Cranston, Clive Owen, Atom Egoyan, Norman Jewison, Toronto Blue Jays, Adrian Grenier, Woody Harrelson and Marjane Satrapi.

In good company
This year at Tiff, La Terrasse AMC & Nikki Beach was sponsored by Canada Goose, the best extreme weather outerwear in the world, The Globe and Mail, Canada's national newspaper, Guess?, John Frieda, Stella Artois, Guerlain, Birks, Nespresso, SKYY Vodka and Wolf Blass Wines. Nikki Beach official bloggers were Coco & Lowe (www.cocoandlowe.com), keeping their online followers up-to-date and ahead of the curve. Media partners were AMC News, ET Canada, the country's most trusted entertainment newsmagazines and The Globe and Mail.

About Nikki Beach
In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing dining, fashion, art, music and entertainment together. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, a sun care and fragrance line, Endless Summers by Nikki Beach—which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music; Nikki Beach Beauty, a VIP Membership card