LPGA Extends Partnership with Choice
FEBRUARY 6, 2007. The Ladies Professional Golf Association (LPGA) has extended its three-year partnership with Choice Hotels International as the official hotel partner of the LPGA. The agreement will last through 2009.
"As the official hotel partner of the LPGA, Choice Hotels International recognizes our members and fans are always on the move. Our partnership with a familiar name in the hospitality industry rewards those travelers," said LPGA Commissioner Carolyn F. Bivens. "The LPGA has been aligned with Choice Hotels International since 2004 and we are very glad to continue through 2009."
The three-year agreement is a fully-integrated package, which includes commercial spots during the LPGA ESPN Series and during select events on network stations. Additionally, Choice Hotels International will have a visible presence at each tournament in the consumer expo areas and throughout the course via electronic scoreboards. Visitors to LPGA.com will also find a banner ad for Choice Hotels International with a direct link to the Choice Hotels LPGA Fan page, which offers LPGA fans discounts when using an LPGA code.
"We are truly excited about extending our partnership with the LPGA through the 2009 season," said Donald Crawford, director of sports marketing for Choice Hotels International. "The relationship will allow us to continue strengthening our brand equity across all our brands amongst sports fans and deliver incremental business to our hotels."
The three-year extension includes advertising during LPGA telecasts on ESPN2 and network television, prominent display of Choice brands on LPGA.com, an on-site presence at LPGA tournaments and rights to the LPGA-licensed marks.
Fans can also look forward to the launch of the annual Choice Hotels Sweepstakes, where contestants have a chance to win the grand prize trip to the ADT Championship in November. Last year's winners received roundtrip airfare to the event, five days and four nights-accommodations at a Choice Hotel property, tickets to the ADT Championship and $1,000 spending money, as well as a set of PING clubs and two private lessons from and LPGA Teaching and Club Professional. Dates and contest details will be available early spring and fans can log on to LPGA.com or choicehotels.com/lpga for more details.
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