Atlas Adds Passkey to Maximize Group Business

Town & Country and Kona Kai Resorts Offer Passkey to all Event Planners

. October 14, 2008

SAN DIEGO, CA / Quincy, MA, February 7, 2007. Passkey International, Inc., the world's leading online group reservation system, today announced that Atlas Hotels has agreed to implement Passkey at its two primary properties, the Kona Kai Resort & Spa, and the Town and Country Resort & Convention Center, both based in San Diego. Atlas Hotels will be able to offer Passkey to all its planners and events - from weddings, corporate events and meetings, to conferences and conventions.

"Passkey provides us an important competitive edge in the meetings market," stated C. Scott Brown, Director of IT Services for Atlas Hotels. "Passkey allows us to offer group planners and attendees the tools they need to ensure their events' success. From online group hotel reservations to real-time pick- up reports, we are entering a new future of meeting services. Our staff can now stay focused on our customers' immediate needs."

The implementation of Passkey aligns well with Atlas' mission to exceed planner expectations for event success. Planners will benefit tremendously from Passkey's custom event websites, where attendees can make in-block hotel reservations, as well as from 24/7 access to online event reports which enable planners to manage their event housing. With Passkey, Atlas Hotels can:

---|Offer group attendees online booking through custom event websites

---|Drive ancillary revenues from up-selling hotel services and amenities to group attendees

---|Establish better room block-optimization and reduce attrition exposure and wash

---|Offer planners access to real-time pick-up and booking pace reports

---|Upload rooming lists in any format

"Atlas Hotels is a great addition to our growing network of Passkey-enabled hotels," said Greg Pesik, President and CEO, Passkey International Inc. "More and more hotels are realizing that Passkey is a must- have tool that planners are asking for. Not only does it offer powerful online hotel booking functions for groups; importantly, it provides planners real-time access to their event housing status."

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