Great Hotels of the World Reports Over 50% Increase in MICE Enquiries for 2011
February 21, 2012 - Great Hotels of the World, the London-based hotel sales and marketing alliance, is delighted to report a 51% increase in meetings and incentives enquiries for 2011 in comparison with 2010, illustrating immense growth in the MICE travel market. (http://www.ghotw.com)
Great Hotels of the World's meetings and incentive team help planners find the perfect venues for events, thanks to their diverse portfolio of over 200 unique meeting properties. Director of Sales and Marketing, John Clarke, comments, “We are delighted at the level of increase in enquiries that our MICE desk has reported this past year. Our service level agreement both to our member hotels and our clients has facilitated this growth. The ease of using one point of contact, our one-hour response to enquiries to acknowledge receipt and our 24-hour response policy, providing a detailed proposal to clients within 24 working hours, are all factors which have contributed to our success and growth.”
53% of Great Hotels of the World's MICE enquiries have come from the UK and Ireland, followed by Germany (16%) and France (13%). Based on 2010, 2011 has seen a 39% increase in new enquiries from the UK and Ireland, an 18% increase in new enquiries from Germany and a 96% increase in new enquiries from France. Other enquiries have come from the Belgian market and the Scandinavian market, as well as the US, Middle Eastern, Russian and Asian markets. Great Hotels of the World's MICE department has also seen a 47% increase in enquiries from agencies.
For more information on Great Hotels of the Worlds' venue-finding service, please visit http://www.ghotw.com/venuefinder/.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
