Centara to Manage and Rebrand Koh Chang Tropicana Resort
April 3, 2012 - On April 1, 2012 Centara Hotels&Resorts assumed the management of the existing Koh Chang Tropicana Resort&Spa, located at Klong Praow Beach, on Koh Chang, Trat Province.
The property will then undergo extensive renovations and upgrading, while continuing to remain open to guests, and on October 15 this year will be rebranded as Centara Koh Chang Tropicana Resort.
This will be the first property on Koh Chang for Centara, who do, however, operate the Centara Chaan Talay Resort&Villas Trat, which is on the mainland facing the island.
“We believe Koh Chang has great potential for growth as a quality tourism destination, and we are delighted in the confidence that the owners, Koh Chang Tropicana Resort&Spa Co., Ltd., and Tropicana Resotel Co., Ltd. are placing in us in awarding us this management contract,” said Suthikiati Chirathivat, Chairman of the Board, Centara Hotels and Resorts.
“Rebranding the hotel as a Centara resort will place us very firmly at the forefront of this very important tourism market.”
Koh Chang Tropicana Resort&Spa is a low-rise resort set in beachside landscaped gardens and featuring157 guestrooms and suites.
There are two swimming pools, a spa with a full menu of facial and body treatments, and a beachfront restaurant serving Thai and international cuisine.
The renovation and upgrading program will include the guestrooms and the lobby, while the spa will become Centara's own-brand Spa Cenvaree and a Kids' Club will be added.
Meetings and incentives will also form a significant part of the marketing mix, as the resort has its own dedicated meeting room that can hold between 80 and 240 persons, and which is equipped with full professional visual and sound equipment.
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