SpringHill Suites Chesapeake Suffolk Takes Two Top Brand Honors for 2011
GF Management Affiliate Oversees Dramatic Improvement in Guest Satisfaction
Philadelphia, PA - April 26, 2012 - SSVA Associates LLC, operating affiliate of Philadelphia-based GF Management, announces that the SpringHill Suites Chesapeake Suffolk earned two major brand awards for guest satisfaction performance in 2011: Overall Satisfaction Improvement and High Quality Breakfast Improvement. The awards were presented by Marriott International, Inc., parent company of the SpringHill Suites brand.
Initially appointed Receiver in November 2010, GF Management's affiliate inherited a hotel that was ranked #271 out of 273 in Overall Guest Satisfaction. Through the implementation of GF Management's proprietary operating systems and diligent hands-on oversight, Overall Guest Satisfaction improved throughout 2011, increasing over 16 percentage points and finishing the year with a ranking of #86 out of 286. This significant improvement in Overall Satisfaction was recognized by Marriott as the best in the brand. The hotel also bested all other SpringHill Suites hotels by achieving the most improved High Quality Breakfast satisfaction for 2011.
Ken Kochenour, CEO of GF Management, stated: “I am very proud of our team for earning this tremendous honor, but I am not surprised. This has been a pattern for GF Management for over 20 years as we have taken control of troubled hotel assets and improved their performance. I can't overstate the importance of maintaining positive brand relationships, especially in distress situations, and these awards from Marriott reflect our focus on doing just that.”
Callette Nielsen, vice president and global brand manager for SpringHill Suites stated: “The concept of the SpringHill Suites brand is to offer guests inspirational spaces to work, relax, unwind and sleep. High guest satisfaction scores are an indicator that a hotel manager is executing the brand's vision and providing the guest with the experience we strive for. That the SpringHill Suites Chesapeake Suffolk has come such a long way in a short time is a testament to GF Management's commitment to Marriott's vision for the overall guest experience.”
The SpringHill Suites Chesapeake Suffolk, located at 2424 Gum Road in Chesapeake, Va., offers 93 suites, complimentary hot breakfast and access to Marriott's award-winning frequent guest program Marriott Rewards. Through its affiliates, GF Management currently operates six Marriott hotels representing three different brands in five states, with several more in the pipeline.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
