Extended Stay Hotels Installs Aptech's Execuvue
Aptech BI system helps lower operating costs, boosts value
PITTSBURGH, PA, February 14, 2007. Aptech Computer Systems, Inc. announced today that Extended Stay Hotels implemented the Aptech Execuvue(R) Business Intelligence system and hospitality software to automate data gathering and operational performance management for its 681 properties.
Steve Licht, vice president - controller for Extended Stay Hotels, said, "We believe in business intelligence services to keep our operating costs low while still providing high value to our customers, and Execuvue helps us tremendously in this endeavor. The system delivers comprehensive performance and comp-set data, which lets us operate more efficiently by basing our business decisions on better information." Extended Stay Hotels installed the Execuvue enterprise business intelligence system in mid 2006 to gather and analyze daily operating data from its properties to increase revenue. Execuvue is interfaced with the chain's front office system and its Epicore corporate financial accounting system to eliminate manual data entry.
"Extended Stay Hotels selected the Aptech system for its strong hospitality business intelligence and operational reporting that includes Smith Travel Research STAR data," explained Licht. "Execuvue lets us focus on revenue performance by evaluating our market share and establishing comp-set comparisons. Aptech is an excellent partner." Licht also noted that Execuvue property performance metrics are distributed to property managers and other staff to establish best practices that minimize expenses.
Cam Troutman, director of sales for Aptech, said, "Extended Stay Hotels' goal is to create greater operating efficiency by seamlessly leveraging technology. Execuvue is integrated with Extended Stay's corporate and property-based systems to deliver the maximum amount of data without rekeying to achieve that efficiency. The company's executive team decided which metrics are most valuable to include in reporting and dashboards." Execuvue provides customized executive dashboards that give Extended Stay Hotels managers graphic snapshots of performance that includes YTD and same-day last year comparisons by market and brand for RevPAR, ADR, occupancy and other measures.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
