Fairmont Appoints Karl Kruger GM of The Fairmont Newport Beach

. August 30, 2012

August 30, 2012 - Karl Kruger joins the Fairmont Hotels & Resorts family as the newly appointed General Manager of The Fairmont Newport Beach, bringing more than 25 years of hospitality experience to the Southern California property.

Kruger most recently focused his time and talents on specializing in strategic repositioning, asset management and business development through proprietary consultancy firm, KK Hospitability. His client roster included Port Royal Resort in conjunction with Panetiere Marketing Advisors and non-profit PS Resorts. Prior to that, he worked for Noble House Hotels & Resorts as Vice-President and Managing Director at Riviera Palm Springs, and Managing Director at The Edgewater/Hotel Deca in Seattle where he was instrumental in earning the property's first ever AAA Four Diamond status.

Kruger began his career with Starwood Hotels & Resorts Worldwide - Sheraton Corporation; during his tenure with Sheraton he held positions included Catering Manager, Director of Food & Beverage, Hotel Manager and General Manager.

Thomas Klein, Regional Vice- President and General Manager of The Fairmont San Francisco shares, Fairmont is extremely fortunate to be adding a hotelier of Karl's caliber to our senior team. I am quite confident that Karl's proven leadership abilities coupled with his impressive industry experience and proven track record on driving hotel performance will further elevate the hotel's position in theSouthern California luxury hotel market.”

Mr. Kruger comments, “Fairmont is one of the world's most distinctive brands and I have always respected the brand. I am excited to be given the opportunity to lead the Fairmont Newport Beach team as we continue to leverage positive trends in the industry through use of new technology, while continuing to provide an unrivalled experience for our guests.”

After earning a Bachelor of Arts degree from Michigan State University's College ofBusiness - Hotel, Restaurant and Institutional Management School, Kruger went on to receive an MBA graduating with distinction from Rockhurst College's Executive Fellows Program in Kansas City. He is also a 20 year member of La Chaine des Rotisseurs and a 30 year member of Rotary International.

ABOUT FAIRMONT NEWPORT BEACH
Nestled in the center of coastal Orange County and located just a stone's throw away from John Wayne/Orange County Airport, the Fairmont Newport Beach combines European traditions withCalifornia flair. Offering 440 luxuriously appointed rooms, including 54 exquisite suites, the hotel also features a roof-top pool complete with cabanas; a new fitness facility; a spa and salon; nearly 17,000 square feet of meeting space and over 25,000 square feet of indoor and outdoor banquet space; and award-winning dining at bambú Restaurant. For more information or for reservations, please call 1.949-476-2007 or 1.800-441-1414 or visit www.fairmont.com/newportbeach.

ABOUT FAIRMONT HOTELS & RESORTS
Fairmont Hotels & Resorts, which will arrive in destinations as diverse as Jaipur, Kyiv and Manila in 2012, is a celebrated collection of more than 60 luxury properties around the globe, including Shanghai's Fairmont Peace Hotel, The Plaza in New York, and Makkah Clock Royal Tower in the Kingdom ofSaudi Arabia. The luxury brand's distinctive hotels offer a sense of heritage and sophistication, warm, engaging service and culturally rich experiences. A community and environmental leader, Fairmont is also recognized internationally for its responsible tourism practices and award-winning Green Partnership program. Fairmont is owned by FRHI Holdings Limited, a leading global hotel company with over 100 hotels under the Fairmont, Raffles, and Swissotel brands. The company also manages Fairmont and Raffles branded estates and luxury private residences. For more information or reservations, please call 1-800-441-1414 or visit fairmont.com.

Become a fan of Fairmont. Join our online communities at everyonesanoriginal.com,facebook.com/fairmonthotels, and twitter.com/fairmonthotels. For career opportunities, visitfacebook.com/fairmontcareers.

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Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.