The Betsy South Beach Named Boutique Hotel of the Year

Boutique & Lifestyle Lodging Association Also Honors The Betsy's Chairman Jonathan Plutzik as Hotelier of the Year

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. September 21, 2012

Miami, FL - September 21, 2012 - The Betsy has maintained a distinguished presence among its Art Deco neighbors, from the splendor of its Florida Georgian façade on Ocean Drive to its visionary design. Proving that South Beach beauty can be more than skin deep, The Betsy carries an authentic elegance that goes deeper than the physical design. The Betsy continues to earn distinction and international recognition, awarded as Boutique & Lifestyle Lodging Association's (BLLA) Hotel of the Year in the independent boutique category. Jonathan Plutzik, Principal Owner and Chairman for The Betsy, is BLLA's 2012 recipient of the Boutique and Lifestyle Hotelier of the Year Award.

Since reopening its doors in 2009, Jonathan Plutzik has led the way for The Betsy to go beyond the traditional construct of a hotel, believing that public spaces can be more than waiting areas. The Betsy has been transformed as a gathering place for people to engage about things that matter through leveraging arts and cultural programs with philanthropic initiatives to invite social networking in. From hosting art exhibitions to lobby concerts, and from book signings to poetry readings, the hotel has cultivated these on-going events to enhance the guest experience and to nurture the local community. Paying homage to Jonathan's father Hyam Plutzik, a poet and finalist for the Pulitzer-prize, a special commitment has been made to literature through the in-room libraries with book collections placed in each guest room, bookmarks inscribed with lines of poetry left at turndown, and most recently, launching a writer's room this past April during National Poetry Month.

Jeff Lehman, General Manager of The Betsy has been at the helm since 2010, and has cultivated a team that is passionate about the mission of The Betsy. “Against a backdrop of attention to detail, luxury and fine service, we all embrace the higher goal of important work in the local community, philanthropic endeavors, and a devotion to culture, the arts and education.”

Deborah Briggs, The Betsy's Vice President for Marketing and Philanthropy, has designed activities in the philanthropic space, driving efforts made to foster arts initiatives to inspire the guest experience, while supporting the local community and beyond. The hotel has worked with over 200 local nonprofit partners over the last three years. Philanthropic interests include education, non-profit sustainability, literature and the arts, culture, and African Relief.

The Boutique & Lifestyle Lodging Association awards celebrate, for the third year, top performing boutique and lifestyle independent properties that have raised the bar. They are becoming the universal benchmark for recognition of quality among the boutique and lifestyle lodging industry, and are the only, among many hospitality awards worldwide, dedicated exclusively to both the boutique and lifestyle hospitality industry sector.

For all media inquiries and image requests for The Betsy, please contact Haley Wiley at KVD Communications 1-646-723-4338.

The Betsy is located at 1440 Ocean Drive, Miami Beach, FL. For more information, please visit www.thebetsyhotel.com or call 1-305-531-6100.