Grand Sierra Partners With Nikki Beach
Partnership to Create Five Star Nikki Beach Hotel, Nikki Beach Club at Poolside, and Signature Nikki
FEBRUARY 20, 2007. Grand Sierra Resort and Casino ("Grand Sierra") announced that it has teamed up with Nikki Beach, to open a variety of Nikki Beach designed, branded, and managed hotel facilities and entertainment venues at the Grand Sierra property in Reno, Nevada. Initial plans call for a five star Nikki Beach Hotel to occupy the top three floors of the Grand Sierra Resort Hotel property (a hotel within a hotel), a Nikki Beach Club at poolside, and multiple nightclub entertainment venues in the current Grand Sierra facility.
The Nikki Beach Hotel is a unique concept combining five star hotel service, design, and accommodations with exclusive entertainment in a resort-style environment. In addition to the signature Nikki Beach guest room design, the hotel will offer an exclusive range of amenities and services, including personalized in-room check-in and check-out, private butler service, 24-hour concierge service, VIP ultra lounge access, personalized in-room music selection, and 24-hour maid service and pillow menu. As part of the personalized hospitality service, all guests will have available luxuries such as being met at the airport by a Nikki Beach host before being transported by limo to their destination. A private butler will accommodate every need during the stay, whether it is booking a custom spa treatment or arranging a quick flight by private helicopter to the nearby ski resorts.
A Nikki Beach Club is also planned for the poolside area at the Grand Sierra that will transform the area into a beach front entertainment venue complete with the Nikki Beach Club signature white motif of cushioned lounge beds, cabanas, swim-up bars and "daylight nightlife" poolside entertainment featuring live bands and DJ's spinning Nikki Beach custom music mixes.
The partnership will also develop multiple nightclub and other entertainment venues providing the high energy, exciting environment that has become synonymous with Nikki Beach worldwide for local guests and out of town guests of the Grand Sierra Resort
"We are extremely pleased to have the privilege of introducing the Nikki Beach brand that is recognized in many exclusive locations around the world to the Reno-Tahoe area," stated Tom Schrade, President and CEO of Grand Sierra Resort Corporation. "This brand attracts the fun loving, action oriented crowd from around the world that will love everything that 'America's Adventure Place' has to offer."
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