Market Metrix Expands Presence in Asia

Office in Singapore will allow company to more effectively support current clients and support additional growth in region

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. October 15, 2012

SAN FRANCISCO, CA - October 15, 2012 - Market Metrix, the leading provider of guest and employee feedback management solutions for the hospitality industry, has opened an office in Singapore at 6 Eu Tong Sen Street, 08-01, The Central, Singapore 059817. The new office will allow Market Metrix to expand its presence in Asia and support its growing client base.

Despite global economic uncertainty, the Asia Pacific hotel industry is robust and growing rapidly. “While hospitality brands operating in Asia have been focusing on expansion, they are now also honing their understanding of customers, and refining their products and services to keep up with the evolving needs of travelers,” said Leonard W. Nash, CEO and co-founder of Market Metrix.

“Market Metrix is known for providing powerful technology and research tools to its customers in the gaming and hospitality industries. Last year, we expanded our presence in Europe, Middle East and Africa (EMEA). Now we are opening an office in Asia for our growing staff already working there. The new Asian office is intended to better serve existing customers and support our growth,” said Nash.

The opening of Market Metrix' Singapore office is a continuation of the company's growth that began 15 years ago. Market Metrix currently serves hospitality clients throughout Asia, including Raffles Hotels and Resorts, Dusit International, Pan Pacific, Langham Hotels, Oakwood, Nikko Hotels, and many others.

Market Metrix has appointed Boris Federau, an experienced hospitality industry professional, to head its Asian operations. According to Mr. Federau, "By being closer to the rapidly growing Asian hotel market, speaking multiple languages and embracing regional differences, Market Metrix will help hundreds of clients, new and existing, transform feedback into strong business performance.”

Market Metrix derives a sizable share of its total company sales from companies outside of the US and plans to significantly grow its revenue in Asia and other global markets over the next two years. Market Metrix offices, currently located near San Francisco, California; Barcelona, Spain and Singapore, serve thousands of hotels worldwide in more than 70 countries.

About Market Metrix
Market Metrix is the leading provider of customer and employee feedback solutions for hospitality companies around the globe. By connecting feedback with revenue, Market Metrix helps hospitality businesses make smart investment decisions that both improve the guest experience and produce higher profits. Real-time feedback and action management drive timely service recovery, turning potential negative reviews into online raves. And no other feedback program offers the detailed global benchmarking of MMHI, allowing clients to spot gaps and opportunities in the context of key competitors. Market Metrix is essential to more than 14,000 businesses in over 70 countries, and has been helping forward-thinking executives profit from feedback since 1996. For more information, visit www.marketmetrix.com.

Contact:
Mike Waite, Vice President of Marketing
Market Metrix
[email protected]
+1.415.721.1300 x315