STR Reports US Hotel Occupancy Up Slightly for the Month of August 2012

Occupancy Up Slightly at 0.4% to 63.4% and ADR Increases 3.4% to US$107.29

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. October 24, 2012

October 24, 2012 - The U.S. hotel industry reported increases in all three key performance metrics during September 2012, according to data from STR.

Overall, the U.S. hotel industry's occupancy rose 0.4 percent to 63.4 percent, its average daily rate was up 3.4 percent to US$107.29 and its revenue per available room increased 3.8 percent to US$67.97.

“A tough occupancy comp and holiday calendar shifts from the previous year, specifically Yom Kippur and Rosh Hashanah, softened September results,” commented Brad Garner, COO of STR. “Industry RevPARs were heavily driven by rate, which continues to be a positive storyline heading into the fourth quarter and 2013.”

Among the Top 25 Markets, New Orleans, Louisiana, experienced the largest occupancy increase for the month, rising 32.7 percent to 73.3 percent, followed by Houston, Texas (+9.4 percent to 63.0 percent), and Chicago, Illinois (+8.4 percent to 76.3 percent). Philadelphia, Pennsylvania-New Jersey, saw the largest occupancy decrease, falling 3.1 percent to 69.4 percent.

San Francisco/San Mateo, California, achieved a 14.3-percent ADR jump to US$194.80, the largest increase in that metric, followed by Oahu Island, Hawaii (+12.7 percent to US$179.37), and New Orleans (+12.1 percent to US$117.93). Washington, D.C., reported the largest ADR declined with a 3.1-percent drop to US146.90.

New Orleans ended the month with the largest RevPAR increase, rising 48.8 percent to US$86.39, followed Chicago's 21.5-percent increase to US$107.93. Washington, D.C., posted the largest RevPAR decrease, dropping 5.4 percent to US$100.84, followed by Orlando, Florida (-3.6 percent to US$44.37).