Robert Lacaze Joins Beachtree Properties as COO
November 27, 2012 - Beachtree Properties, a collection of 11 hotels around the country, announced today that Robert Lacaze has been appointed chief operating officer. He will be charged with accelerating Beachtree's strategy into new markets, driving successful brand recognition, delivering superior service at each of the hotel locations and managing company-wide change initiatives.
A corporate visionary, Lacaze will cultivate the Beachtree product portfolio for the leisure traveler, guiding the company as it embraces change and incorporates new technology into the travel experience.
Lacaze comes to the Beachtree executive team with more than 20 years experience as a business leader. He served most recently as president of Lacaze Meredith Real Estate, a Long & Foster company.
As the previous leader of one of Long & Foster's three brands, Lacaze has vast expertise in strategic planning and relationship management. He successfully negotiated many multi-million dollar deals, including $30 million of business within a single week.
“Rob's success at bringing to life effective business transformation and growth strategies is an ideal fit for Beachtree Properties. His expertise will help us expand and grow to become a more recognized brand in the hospitality industry,” stated Brad Callahan, Beachtree Properties president/CEO.
Beachtree Properties is a distinctive collection of hotels across North America. The company recognizes the individuality of each property, offering well-appointed accommodations and premium service. For more information, visit BeachtreeProperties.com.
Marriott International, Inc. (NASDAQ: MAR) is a global leading lodging company based in Bethesda,Maryland, USA, with more than 4,200 properties in 80 countries and territories. Marriott International reported revenues of nearly $14 billion in fiscal year 2014. The company operates and franchises hotels and licenses vacation ownership resorts under 19 brands, including: The Ritz-Carlton®, BVlgari®, EDITION®, JW Marriott®, Autograph Collection® Hotels, Renaissance® Hotels, Marriott Hotels®, Delta Hotels and Resorts®, Marriott Executive Apartments®, Marriott Vacation Club®, Gaylord Hotels®, AC Hotels by Marriott®, Courtyard®, Residence Inn®, SpringHill Suites®, Fairfield Inn & Suites®, TownePlace Suites®, Protea Hotels® and MoxyHotels®. Marriott has been consistently recognized as a top employer and for its superior business ethics. The company also manages the award-winning guest loyalty program, Marriott Rewards® and The Ritz-Carlton Rewards® program, which together surpass 50 million members. For more information or reservations, please visit our website at 
