STR Reports US Hotel Occupancy Up for November 2012

Occupancy Up 1.8% and ADR Increases 3.5% to US$104.63

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. December 24, 2012

December 24, 2012 - The U.S. hotel industry reported increases in all three key performance metrics during November 2012, according to data from STR.

Overall, the U.S. hotel industry's occupancy rose 1.8 percent to 56.5 percent, its average daily rate was up 3.5 percent to US$104.63 and its revenue per available room increased 5.4 percent to US$59.10.

Among the Top 25 Markets, Philadelphia, Pennsylvania-New Jersey, reported the largest occupancy increase, rising 10.4 percent to 72.6 percent, followed by New Orleans, Louisiana, with a 10.1-percent increase to 64.8 percent. Washington, D.C. (-3.6 percent to 60.3 percent), and Phoenix, Arizona (-3.3 percent to 57.3 percent) ended November with the largest occupancy decreases.

Los Angeles-Long Beach, California, achieved the largest ADR increase, up 8.9 percent to US$131.15, followed by San Diego, California (+6.8 percent to US$123.60). Philadelphia ended the month with the largest ADR decrease, falling 3.4 percent to US$117.70.

Three markets experienced double-digit RevPAR increases: New Orleans (+17.0 percent to US$84.27); Los Angeles-Long Beach (+16.3 percent to US$92.69); and Oahu Island, Hawaii (+11.0 percent to US$149.89). Washington, D.C. (-5.8 percent to US$84.37) and Phoenix (-4.2 percent to US$60.40) reported the largest RevPAR decreases.