Hampton Opens 11 Hotels in August

. October 14, 2008

MEMPHIS, TN, September 13, 2006. nn.-Hampton has opened 11 properties in August 2006-- representing 1,176 new rooms. The new openings include five Hampton Inn hotels and six Hampton Inn & Suites properties. All openings are franchised, newly constructed hotels.

"With the opening of our fifth property in Nevada, we continue to see growth of the Hampton product west of the Mississippi," said Phil Cordell, senior vice-president, Hampton brand management. "Our focus on developing the Hampton brand into the western U.S. will continue to be a goal for the remainder of 2006 and into 2007."

The next step for Hampton is the final stages of implementing its new bedding package, featuring a crisp, white duvet cover, enveloping a plush comforter with 200-thread-count, white sheets and the guest's choice of down or foam jumbo size pillows. The new bedding package will be available at all Hampton hotels by year-end 2006.

Subscribe to our newsletter
for more Hotel Newswire articles

Related News

Choose a Social Network!

The social network you are looking for is not available.

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.