STR Reports US Hotel Occupancy Up for Week Ending February 22, 2014
Occupancy Increases 2.9% to 63.5% and ADR is Up 3.9% to US$111.50
March 3, 2014 - Smith Travel Research The U.S. hotel industry posted positive results in the three key performance measurements during the week of 16-22 February 2014, according to data from STR.
In year-over-year measurements, the industry's occupancy increased 2.9 percent to 63.5 percent. Average daily rate rose 3.9 percent to finish the week at US$111.55. Revenue per available room for the week was up 6.9 percent to finish at US$70.87.
Among the Top 25 Markets, Atlanta, Georgia (+8.5 percent to 70.7 percent), and San Francisco/San Mateo, California (+8.2 percent to 76.7 percent), recorded the largest occupancy gains for the week. New Orleans, Louisiana, fell 8.7 percent in occupancy to 72.7 percent, posting the largest decrease in that metric.
Two markets achieved double-digit ADR increases: San Francisco/San Mateo (+14.7 percent to US$167.80) and Miami/Hialeah, Florida (+10.4 percent to US$252.21). Washington, D.C. (-2.3 percent to US$129.14), and Dallas, Texas (-1.9 percent to US$94.45), reported the largest ADR decreases for the week.
San Francisco/San Mateo led the RevPAR increases, rising 24.1 percent to US$128.75, followed by St. Louis, Missouri-Illinois (+15.1 percent to US$51.34) and Phoenix, Arizona (+14.5 percent to US$120.57). New Orleans reported the only RevPAR decrease of more than 5 percent, falling 6.5 percent to US$114.39.




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