Hilton Worldwide to Roll Out Mobile Room Keys in 2015 at Hundreds of U.S. Hotels Across Four Brands

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. November 05, 2014

MCLEAN, VA - November 5, 2014 - Hilton Worldwide is opening more doors for its guests through the scaled deployment of its latest innovation: mobile-enabled room key. Beginning in late spring of 2015, Hilton HHonors members staying at U.S. properties of the Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts and Canopy by Hilton brands, can simply and securely use their smartphones to access their rooms.

In July, Hilton Worldwide debuted digital check-in with room selection technology, now available at more than 3,700 hotels, and worldwide by the end of this year. This technology enables Hilton HHonors members to check in via their HHonors profile on desktop, mobile or tablet and choose the exact location of their room - right down to the room number. Mobile-enabled room key goes a step further in simplifying the guests' journey, allowing travelers to check-in, choose their room and access their room upon arrival entirely via the HHonors app on their smartphone.

"Our mobile room key technology gives our guests greater choice and control over their entire experience," said Geraldine Calpin, global head of digital at Hilton Worldwide. "Never before has a hotel guest been able to check-in, select their room from a digital floor plan, request items to be ready upon arrival, and then access their room via their smartphone and find it exactly the way they requested it. We're truly revolutionizing travel by making the stay experience more convenient."

Hilton is rolling out the technology in three phases across all U.S. properties of four brands:
• Pilot testing at 10 U.S. properties in early 2015.
• Mobile room key will be enabled at all U.S. properties of Conrad Hotels & Resorts beginning early 2015.
• Rollout will continue across the U.S. properties of Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts and Canopy by Hilton properties beginning in summer 2015.

The technology extends beyond simply guest room access. First available on the Apple and Android versions of the Hilton HHonors mobile app, guests can use their smartphone to access other areas of each property that require a room key, such as the fitness center, executive floors, elevators and parking facilities, among others. Looking ahead to 2016, Hilton plans to deploy the technology at scale across 11 brands globally.

With speed and scale central to Hilton's digital strategy, the company is delivering as promised the global deployment of Hilton's digital check-in with room selection functionality - one month ahead of schedule. "Room selection will be rolled out in its entirety by the end of this November at more than 4,100 properties globally," said Calpin.

Since the launch of room selection this summer, one-third of eligible guests have already used the function and more than 90 percent were "satisfied" or "extremely satisfied" with the experience and said they would use it again.

"We are providing guests with the digital tools they desire. We expect high adoption of mobile room key, just as we've seen with room selection," says Calpin. "We are reshaping the way guests dream, book and stay with us - helping earn their loyalty and affinity for our brands."

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of twelve world-class global brands is comprised of more than 4,250 managed, franchised, owned and leased hotels and timeshare properties, with more than 700,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, Canopy by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

About Hilton HHonors

Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide's eleven distinct hotel brands, offers more than 41million members more ways to earn and redeem points than any other guest-loyalty program, enabling them to create experiences worth sharing at more than 4,200 hotels in 93 countries and territories. HHonors members can now redeem points for any room, anywhere, anytime, including the most luxurious suites, using any of four room rewards: Premium Room Rewards, Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards. In addition, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. HHonors is also the only guest-loyalty program to offer 'No Blackout Dates' and 'Points & Miles' for the same stay at its properties worldwide, including participating Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy By Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting or connect with Hilton HHonors at news.hiltonhhonors.com. Members can now also book reservations, manage their accounts and redeem special offers with the new Hilton HHonors mobile app for iPhone.